More than ten years helping organizations from various sectors to optimize its customer orientation, from strategy definition, aligned with the needs of different areas of the company, to the implementation of specific action plans in the fields of marketing, definition of products and services, client development and loyalty, commercial activity, effectiveness of sales and reporting among other. Application of tailored methodologies in order to improve customer knowledge and understanding, based on Customer Intelligence, using advanced analytical techniques and market research and Customer Experience for those qualitative aspects where internal information is not accessible.