Personal Information
Organization / Workplace
Greece Greece
Occupation
Creative Director at JWT ATHENS
Industry
Advertising / Marketing / PR
About
Simplicity is the ultimate sophistication. An idea can turn to magic or dust, depending on the talent that rubs against it. Creativity without strategy is called art, creative with strategy is called advertising. Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. The most powerful element in advertising is the truth.
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