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Singapore Singapore

CRM Business Analyst

Technology / Software / Internet

Worked on flagship project - creating “SVC” (Single view of customer”) for GE, this is to be used for campaign management and CRM. SVC is in the direction of pulling in all the data from all the source systems and creating a single view of customers -with all the associated policy information attached with them. This will tremendously increase the effectiveness of all the departments for better customer management. Working on the EDGE- The CRM project for GE. The system is to provide superior customer experiences for all existing and new customers by capturing all customer interactions and providing a single view of customers for customer support, marketing, ops and to the Distrib...