B2B marketing expert focused on delivering revenue growth and brand recognition for international technology vendors. Focus on software and information technology in cloud, SaaS, virtualization, and information security, cyber security markets.
Many marketing organizations have an abundance of creativity, but they lack process, metrics, marketing automation and, too often, they lack measurable results to demonstrate ROI for all the investments made. My value add as a Performance Marketing professional is bringing those missing elements to marketing organizations.
With a 鈥淕erman Engineering鈥� approach to B2B marketing, I build highly effective teams, efficient lead generation machine...
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