Senior Manager, Global Digital at The Hershey Company
Industry
Consumer Products
Website
About
Currently, I am Senior Manager of Global Digital at The Hershey Company. In my role, I am responsible for strategy, creative development, consumer engagement and analysis for all Hershey brands on social/digital channels. I also lead capability building for our Global Center of Marketing Excellence. I have over 20 years experience in marketing from both the agency and brand side.
Prior to joining Hershey, I was the President of Inotivity, a digital and innovation consultancy 鈥� working with such clients as Ahold, Wells Fargo, Securian Bank, and Hershey. Previously, I was an award-winning creative director/senior creative at The Martin Agency (Alltel, Marriott, Bank One, Geico) and Saa.
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