際際滷

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DENISE BEUKELAAR ROLAND BURGERHOUT STEPHANIE GORISSEN JOHAN VERSAEVEL SUNNIVA WONG 3D-Experience
Allereerst.. http:// www.youtube.com / watch ?v=3DK4as0lUDw
Structuur Samsung 3D TV Probleemstelling Doelstelling Benaderingsstrategie Gekozen strategie Implementatieplan Succes- & faalfactoren Eindresultaat Tijd voor vragen
Samsung 3D TV Aanleiding Probleemstelling Doelstelling
Samsung 3D TV 3D TV, h辿t nieuwe tvkijken! Het prikkelen van de doelgroep tot aanschaf van de Samsung 3D TV en bij de meer passievere volgers tot vooral meer naamsbekendheid. Doelgroep:   Early adopters en innovators.  Vooral mannen met een bovenmodaal inkomen.
Probleemstelling Hoe kan er een succesvolle  community  rondom de  weblog  gecreerd worden om de  naamsbekendheid  en  awareness  van Samsung in de 3D TV markt te vergroten?
Doelstelling Dit e-marketingcommunicatieplan moet inzicht geven in de beste manier om een  succesvolle community  rondom de  weblog  te cre谷ren in circa zes weken. Deze community kan succesvol worden genoemd indien de  verkoop  van Samsung 3D TVs stijgt en de  naamsbekendheid  van Samsung rondom 3D TVs is toegenomen. Dit gebeurd aan de hand van de laatste  ontwikkelingen  en  innovaties  rondom 3D TVs op de weblog te verzamelen.
Benaderingsstrategie Gekozen strategie Communicatiedoelstellingen Implementatieplan
Gekozen strategie I Communicatiedoelstellingen Kennis : Doelstelling is dat om v坦坦r 10 juni 35% van de totale Hyvesleden kunnen aangeven welke specificaties de Samsung 3D TV bezit. Gedrag : Doelstelling is om v坦坦r 3 juni 70 Hyves-volgers te hebben die latent of manifest in contact komen met onze 3D-experience blog waardoor 20% (14 Hyvers) van hen de blog actief zullen bijhouden. Houding : Doelstelling is dat v坦坦r 10 juni 20% van de totale Hyvesleden een positieve houding tegenover Samsung 3D TVs heeft en bereid is tot aanschaf in de nabije toekomst (binnen nu en 2 jaar).
Gekozen strategie II Aansluiting communicatie op gedrag van doelgroep Inzet verschillende middelen in relatie tot gewenste effect Doelgroep: early adopters en innovators Early adopters Innovators
Implementatieplan Weblog (Hyves) Communityleden Content Blogs YouTube-filmpjes Fotos Polls Twitter
Succesfactoren & faalfactoren
Succes - & faal factoren Leden werven Poll Diversiteit in berichten Onderwerp Kwaliteit van informatie Layout & design
Succes- &  faalfactoren Participatie vanuit de doelgroep Onderhoudbaarheid Forum Poll Fun factor Call-to-action
Eindresultaat Doelstelling kennis Doelstelling gedrag Doelstelling houding
Vragen ? Bedankt voor jullie tijd en aandacht!

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Samsung 3D TV experience

  • 1. DENISE BEUKELAAR ROLAND BURGERHOUT STEPHANIE GORISSEN JOHAN VERSAEVEL SUNNIVA WONG 3D-Experience
  • 2. Allereerst.. http:// www.youtube.com / watch ?v=3DK4as0lUDw
  • 3. Structuur Samsung 3D TV Probleemstelling Doelstelling Benaderingsstrategie Gekozen strategie Implementatieplan Succes- & faalfactoren Eindresultaat Tijd voor vragen
  • 4. Samsung 3D TV Aanleiding Probleemstelling Doelstelling
  • 5. Samsung 3D TV 3D TV, h辿t nieuwe tvkijken! Het prikkelen van de doelgroep tot aanschaf van de Samsung 3D TV en bij de meer passievere volgers tot vooral meer naamsbekendheid. Doelgroep: Early adopters en innovators. Vooral mannen met een bovenmodaal inkomen.
  • 6. Probleemstelling Hoe kan er een succesvolle community rondom de weblog gecreerd worden om de naamsbekendheid en awareness van Samsung in de 3D TV markt te vergroten?
  • 7. Doelstelling Dit e-marketingcommunicatieplan moet inzicht geven in de beste manier om een succesvolle community rondom de weblog te cre谷ren in circa zes weken. Deze community kan succesvol worden genoemd indien de verkoop van Samsung 3D TVs stijgt en de naamsbekendheid van Samsung rondom 3D TVs is toegenomen. Dit gebeurd aan de hand van de laatste ontwikkelingen en innovaties rondom 3D TVs op de weblog te verzamelen.
  • 8. Benaderingsstrategie Gekozen strategie Communicatiedoelstellingen Implementatieplan
  • 9. Gekozen strategie I Communicatiedoelstellingen Kennis : Doelstelling is dat om v坦坦r 10 juni 35% van de totale Hyvesleden kunnen aangeven welke specificaties de Samsung 3D TV bezit. Gedrag : Doelstelling is om v坦坦r 3 juni 70 Hyves-volgers te hebben die latent of manifest in contact komen met onze 3D-experience blog waardoor 20% (14 Hyvers) van hen de blog actief zullen bijhouden. Houding : Doelstelling is dat v坦坦r 10 juni 20% van de totale Hyvesleden een positieve houding tegenover Samsung 3D TVs heeft en bereid is tot aanschaf in de nabije toekomst (binnen nu en 2 jaar).
  • 10. Gekozen strategie II Aansluiting communicatie op gedrag van doelgroep Inzet verschillende middelen in relatie tot gewenste effect Doelgroep: early adopters en innovators Early adopters Innovators
  • 11. Implementatieplan Weblog (Hyves) Communityleden Content Blogs YouTube-filmpjes Fotos Polls Twitter
  • 13. Succes - & faal factoren Leden werven Poll Diversiteit in berichten Onderwerp Kwaliteit van informatie Layout & design
  • 14. Succes- & faalfactoren Participatie vanuit de doelgroep Onderhoudbaarheid Forum Poll Fun factor Call-to-action
  • 15. Eindresultaat Doelstelling kennis Doelstelling gedrag Doelstelling houding
  • 16. Vragen ? Bedankt voor jullie tijd en aandacht!