Abstract for Google glass
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Google Glass is the first mainstream augmented reality wearable eye display conceptualized by a large company. It has been promoted through a viral marketing campaign including a video that has been viewed over 18 million times. While Google Glass is framed as the brainchild of Google co-founder Sergey Brin, this paper argues that its popularity could instigate adoption of wearable eye displays as a new paradigm for human-computer interaction. The paper speculates that discussion of Google Glass draws on concepts from popular culture like Batman to promote its adoption.
Abstract for Google glass
- 1. Abstract The emergence of Google Glass, a prototype for a transparent Heads-Up Display(HUD) worn over one eye, is significant. It is the first conceptualization of a main stream augmented reality wearable eye display by a large company. This paper argues that Glasss birth is not only a marketing phenomenon heralding a technical prototype, it also argues and speculates that Glasss popularization is an instigator for the adoption of a new paradigm in human-computer interaction, the wearable eye display. Google Glass is deliberately framed in media as the brainchild of Google co-founder Sergey Brin. Glasss process of adoption operates in the context of mainstream and popular culture discourses, such as the Batman myth, a phenomenon that warrants attention. The emergence of Google Glass, a prototype for a transparent Heads-Up Display(HUD) worn over one eye, is significant on several levels. It is the first conceptualization of a mainstream augmented reality wearable eye display playing out in a viral marketing campaign. Google Glass will enable us to capture video, let us interact with personal contacts, and navigate maps, amongst other things. The YouTube concept video One Day that announced its coming on April 4, 2012, has been viewed more than 18 million times. Gracing the face of Diane von Furstenberg, who wore it at New Yorks fashion week, it is often strategically trotted out for photo opportunities. It has been provocative enough to scare both Apple and Microsoft, who had been issuing patents for augmented reality products of their own. However, most salient of all is the way Google Glass is framed in media as the brainchild of Sergey Brin, the American computer scientist of Russian descent who co-founded Google. Brin is also celebrated in online articles as a real life Batman, who is developing a secret facility resembling the Batcave.This paper argues that Glasss birth is not only a marketing phenomenon heralding a technical prototype, it also suggests and speculates that Glasss popularization is an instigator for the adoption of a new paradigm in Human- Computer Interaction (HCI), the wearable eye display. Glasss process of adoption operates in the context of mainstream and popular culture discourses, a phenomenon that warrants attention.