A Self Starter
A powerful marketing program is more like a marathon than a sprint. The role of a marketing administrator is to keep the program plodding along and they must feel comfortable with picking up the ball and running with it when necessary. This might include organizing events, grabbing the CEO/President and 鈥渇orcing鈥� them to review a proof, reaching out to vendors for more information or to slap them around it they are failing.
While the marketing administrator should not be responsible for creating the vision or scope of the marketing program, they can be the drive and pressure that keeps things on track internally. For a number of reasons, marketing is one of the most commo
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