ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo
Partnership Opportunity for Overstock.comBy: Miguel Bonilla, Tyler Loucks, and Jacob Hanselman
Overstock.comSalt Lake CityCapital and Largest City in UtahFounded in 1847Salt Lake City Area: 1.13 Million PeopleHome to highest Growth Rate in United StatesAverage Age: 27.1
Major League Lacrosse              HistoryFounded: 1999Started with Six TeamsExpanding to 8 Team in 2011Overstock.com
Overstock.comMajor League Lacrosse              SeasonMay to AugustEach Team plays 8 Regular Season GamesThree Major EventsWarrior Major League Challenge and College Draft (May)MLL All-Star Game (July)Major League Lacrosse Championship Weekend (August)
Overstock.comMajor League Lacrosse              League Sponsors
Overstock.comMajor League Lacrosse              League Sponsors
Overstock.comMajor League Lacrosse              FranChises
Overstock.comMajor League Lacrosse              Media Exposure
Overstock.comMajor League Lacrosse              Media Exposure
Education:86% are College Graduates45% have a Household Income of $115,00027% have a Household Income of $165,00014% have a Household Income of $240,000Purchasing Power:84% Take Three or More Vacations Per Year82% Own Their Residence80% Own Two or More Vehicles72% Own/Frequently Use a ComputerOverstock.comMajor League Lacrosse              Fan DemoGraphics
Overstock.comMajor League Lacrosse              Fan DemoGraphicsAge and GenderMLL Season Ticket Holders vs. Other Leagues
Overstock.comMajor League Lacrosse              Fan PyschoGraphicsWhen Purchasing a Brand:83% Will Consider Brand They See for Next Purchase66% Indicate MLL Sponsorship has Strong Influence on Brand Purchase ConsiderationÌýBrand Awareness:88% Awareness Among Adults41% Aided96% Awareness Among Youth38% AidedAttitude Towards Sponsorship:97% Say Sponsorship is a Good Way to Promote Product97% Say Sponsorship Demonstrates Support of Lacrosse83% Say Sponsorship Attracts Attention to Brand’s Products
Overstock.comMajor League Lacrosse              What The Fans Mean?Fastest Growing Sport in United States
Upscale Demographic with Sponsor Loyalty
AttendanceIncrease from 2,900 to 5,575 in 2009
Projected Growth makes a MLL Franchise a Great Place to Start a PartnershipWho Are The Salt Lake City Mountain Hawks:2011 Expansion Franchise Utah’s First Professional Lacrosse Franchise Western-Most Franchise in Major League LacrosseThe Schedule4 Home Games (Boston, Chicago, Columbus, and Denver)2011 MLL All-Star Game and Bud Light Skills CompetitionOverstock.comThe Mountain Hawks
Overstock.comSTADIUMSTADIUM FACTSOpening: May 2011Capacity: 14,000Suites: 20Municipally OwnedStadium Cost: $90 Million6 general public entrances
1 suite entrance
1 press entrance
15 concession locations

More Related Content

What's hot (7)

2012 chrysler 200 for sale near st. charles, mo
2012 chrysler 200 for sale near st. charles, mo2012 chrysler 200 for sale near st. charles, mo
2012 chrysler 200 for sale near st. charles, mo
Used Chrysler St Charles
Ìý
Chevy Camaro. The Rise of the Z/28
Chevy Camaro. The Rise of the Z/28 Chevy Camaro. The Rise of the Z/28
Chevy Camaro. The Rise of the Z/28
Ship Cars Now
Ìý
2012 chrysler 300 c for sale near st. louis, mo
2012 chrysler 300 c for sale near st. louis, mo2012 chrysler 300 c for sale near st. louis, mo
2012 chrysler 300 c for sale near st. louis, mo
Used Chrysler St Charles
Ìý
School Soccer Playoff Dialogue
School Soccer Playoff DialogueSchool Soccer Playoff Dialogue
School Soccer Playoff Dialogue
ottertitle6
Ìý
NFL Alphas 2016-2017
NFL Alphas 2016-2017NFL Alphas 2016-2017
NFL Alphas 2016-2017
Christopher Lardieri
Ìý
Rafael Palmeiro Signs Contract With Sugar Land Skeeters
Rafael Palmeiro Signs Contract With Sugar Land SkeetersRafael Palmeiro Signs Contract With Sugar Land Skeeters
Rafael Palmeiro Signs Contract With Sugar Land Skeeters
isteroidscom
Ìý
SM 500 Renewal
SM 500 RenewalSM 500 Renewal
SM 500 Renewal
Ken Rosselli
Ìý
2012 chrysler 200 for sale near st. charles, mo
2012 chrysler 200 for sale near st. charles, mo2012 chrysler 200 for sale near st. charles, mo
2012 chrysler 200 for sale near st. charles, mo
Used Chrysler St Charles
Ìý
Chevy Camaro. The Rise of the Z/28
Chevy Camaro. The Rise of the Z/28 Chevy Camaro. The Rise of the Z/28
Chevy Camaro. The Rise of the Z/28
Ship Cars Now
Ìý
2012 chrysler 300 c for sale near st. louis, mo
2012 chrysler 300 c for sale near st. louis, mo2012 chrysler 300 c for sale near st. louis, mo
2012 chrysler 300 c for sale near st. louis, mo
Used Chrysler St Charles
Ìý
School Soccer Playoff Dialogue
School Soccer Playoff DialogueSchool Soccer Playoff Dialogue
School Soccer Playoff Dialogue
ottertitle6
Ìý
Rafael Palmeiro Signs Contract With Sugar Land Skeeters
Rafael Palmeiro Signs Contract With Sugar Land SkeetersRafael Palmeiro Signs Contract With Sugar Land Skeeters
Rafael Palmeiro Signs Contract With Sugar Land Skeeters
isteroidscom
Ìý
SM 500 Renewal
SM 500 RenewalSM 500 Renewal
SM 500 Renewal
Ken Rosselli
Ìý

Similar to SLC Partnership Opportunity (20)

Thriving in a digital world
Thriving in a digital worldThriving in a digital world
Thriving in a digital world
Sports Geek
Ìý
Round Rock Express
Round Rock ExpressRound Rock Express
Round Rock Express
Round Rock Express
Ìý
Graduate School Project - Naming Rights for Michigan Stadium
Graduate School Project - Naming Rights for Michigan StadiumGraduate School Project - Naming Rights for Michigan Stadium
Graduate School Project - Naming Rights for Michigan Stadium
Jessica Barr
Ìý
Research: Monetizing Sport Fans
Research: Monetizing Sport FansResearch: Monetizing Sport Fans
Research: Monetizing Sport Fans
Sami Muneer
Ìý
2010-11 Capitals Corporate Sponsorship Catalog
2010-11 Capitals Corporate Sponsorship Catalog2010-11 Capitals Corporate Sponsorship Catalog
2010-11 Capitals Corporate Sponsorship Catalog
Washington Capitals
Ìý
MIT Sloan Sports Analytics Conference
MIT Sloan Sports Analytics Conference MIT Sloan Sports Analytics Conference
MIT Sloan Sports Analytics Conference
Leah Raphael
Ìý
Coca Cola Sponsorship
Coca Cola SponsorshipCoca Cola Sponsorship
Coca Cola Sponsorship
csmith14
Ìý
Hiu 09 General 2
Hiu 09 General 2Hiu 09 General 2
Hiu 09 General 2
sponsorpitch
Ìý
Cbs interactive
Cbs interactiveCbs interactive
Cbs interactive
keithhayden
Ìý
T2 l tw 10 min 10.2 pdf
T2 l tw 10 min 10.2 pdfT2 l tw 10 min 10.2 pdf
T2 l tw 10 min 10.2 pdf
Ryan Hermansky
Ìý
The one and only AUTOGRAPH ZONE
The one and only AUTOGRAPH ZONEThe one and only AUTOGRAPH ZONE
The one and only AUTOGRAPH ZONE
Heather Harrington
Ìý
Entry #19 Chuck VanPatten, Columbia, SC. Guru Lounge Winner
Entry #19 Chuck VanPatten, Columbia, SC. Guru Lounge WinnerEntry #19 Chuck VanPatten, Columbia, SC. Guru Lounge Winner
Entry #19 Chuck VanPatten, Columbia, SC. Guru Lounge Winner
dezimaree
Ìý
2009 Kick It General Deck
2009 Kick It General Deck2009 Kick It General Deck
2009 Kick It General Deck
sponsorpitch
Ìý
Fathead 111011
Fathead 111011Fathead 111011
Fathead 111011
pgdillon132318
Ìý
Introducing Sportrons OOH
Introducing Sportrons OOHIntroducing Sportrons OOH
Introducing Sportrons OOH
Kevin Kinney
Ìý
Why the Next Big Thing is eSports
Why the Next Big Thing is eSports Why the Next Big Thing is eSports
Why the Next Big Thing is eSports
Bob Snyder
Ìý
Presentation1.pptx
Presentation1.pptxPresentation1.pptx
Presentation1.pptx
Mackenzie Zirbel
Ìý
The Community Of Gaming & Hardware Enthusiasts
The Community Of Gaming & Hardware EnthusiastsThe Community Of Gaming & Hardware Enthusiasts
The Community Of Gaming & Hardware Enthusiasts
Mark Reed
Ìý
Poised to overtake the NHL and NBA in the next five years
Poised to overtake the NHL and NBA in the next five yearsPoised to overtake the NHL and NBA in the next five years
Poised to overtake the NHL and NBA in the next five years
GM BBI research & liaison
Ìý
Los Angeles Lakers Marketing Plan
Los Angeles Lakers Marketing PlanLos Angeles Lakers Marketing Plan
Los Angeles Lakers Marketing Plan
Matt Geyer
Ìý
Thriving in a digital world
Thriving in a digital worldThriving in a digital world
Thriving in a digital world
Sports Geek
Ìý
Graduate School Project - Naming Rights for Michigan Stadium
Graduate School Project - Naming Rights for Michigan StadiumGraduate School Project - Naming Rights for Michigan Stadium
Graduate School Project - Naming Rights for Michigan Stadium
Jessica Barr
Ìý
Research: Monetizing Sport Fans
Research: Monetizing Sport FansResearch: Monetizing Sport Fans
Research: Monetizing Sport Fans
Sami Muneer
Ìý
2010-11 Capitals Corporate Sponsorship Catalog
2010-11 Capitals Corporate Sponsorship Catalog2010-11 Capitals Corporate Sponsorship Catalog
2010-11 Capitals Corporate Sponsorship Catalog
Washington Capitals
Ìý
MIT Sloan Sports Analytics Conference
MIT Sloan Sports Analytics Conference MIT Sloan Sports Analytics Conference
MIT Sloan Sports Analytics Conference
Leah Raphael
Ìý
Coca Cola Sponsorship
Coca Cola SponsorshipCoca Cola Sponsorship
Coca Cola Sponsorship
csmith14
Ìý
Hiu 09 General 2
Hiu 09 General 2Hiu 09 General 2
Hiu 09 General 2
sponsorpitch
Ìý
Cbs interactive
Cbs interactiveCbs interactive
Cbs interactive
keithhayden
Ìý
T2 l tw 10 min 10.2 pdf
T2 l tw 10 min 10.2 pdfT2 l tw 10 min 10.2 pdf
T2 l tw 10 min 10.2 pdf
Ryan Hermansky
Ìý
The one and only AUTOGRAPH ZONE
The one and only AUTOGRAPH ZONEThe one and only AUTOGRAPH ZONE
The one and only AUTOGRAPH ZONE
Heather Harrington
Ìý
Entry #19 Chuck VanPatten, Columbia, SC. Guru Lounge Winner
Entry #19 Chuck VanPatten, Columbia, SC. Guru Lounge WinnerEntry #19 Chuck VanPatten, Columbia, SC. Guru Lounge Winner
Entry #19 Chuck VanPatten, Columbia, SC. Guru Lounge Winner
dezimaree
Ìý
2009 Kick It General Deck
2009 Kick It General Deck2009 Kick It General Deck
2009 Kick It General Deck
sponsorpitch
Ìý
Introducing Sportrons OOH
Introducing Sportrons OOHIntroducing Sportrons OOH
Introducing Sportrons OOH
Kevin Kinney
Ìý
Why the Next Big Thing is eSports
Why the Next Big Thing is eSports Why the Next Big Thing is eSports
Why the Next Big Thing is eSports
Bob Snyder
Ìý
The Community Of Gaming & Hardware Enthusiasts
The Community Of Gaming & Hardware EnthusiastsThe Community Of Gaming & Hardware Enthusiasts
The Community Of Gaming & Hardware Enthusiasts
Mark Reed
Ìý
Poised to overtake the NHL and NBA in the next five years
Poised to overtake the NHL and NBA in the next five yearsPoised to overtake the NHL and NBA in the next five years
Poised to overtake the NHL and NBA in the next five years
GM BBI research & liaison
Ìý
Los Angeles Lakers Marketing Plan
Los Angeles Lakers Marketing PlanLos Angeles Lakers Marketing Plan
Los Angeles Lakers Marketing Plan
Matt Geyer
Ìý

SLC Partnership Opportunity