Presentation for Overstock.com Sport Sponsorship Proposal with a Fictional Expansion Major League Lacrosse Franchise for Sport Sales and Sponsorship (May 2010)
Social Media Report - NFL Teams July-AugustUnmetric
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Evaluate the social media performance of the various NFL Teams. Find out how engaging your favorite team is, along with campaign intel and a bunch of other social media metrics.
Auto Brands in the US on Social Media During Q2 2015Unmetric
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Vehicle sales in North America are approaching record levels and people are opting for larger cars do to lower fuel costs. On the other hand, satisfaction with auto brands is at a five year low. We took a look at how the top US car makers fared on Facebook, Twitter and Instagram in the second quarter of 2015. See how they handled complaints and questions from customers and what kind of content was truly resonating with fans.
The document outlines ESPN's high school showcase series which televises top high school sports games and aims to showcase talented athletes and teams. It has televised over 150 games since 2002 with average viewership of over 400,000 households. Notable athletes featured include LeBron James, Dwight Howard and Tim Tebow. The series helps promote partner brands through commercials and signage at events.
2011 ford expedition el for sale in chattanooga, tnchattanooga ford
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Find the all-new Ford Expedition EL in Chattanooga at your top rated TN Ford dealer. Mountain View Ford has the new Ford Expedition EL you're looking for at the best prices and with the best financing you need. Visit us today!
The 2011 Hyundai Sonata has joined the classics of the affordable midsize car segment. It has a sleek, athletic design inside and out that has moved past the boxy styling of previous models. The Sonata offers a high-end, contemporary interior and many standard and available technology features. It is also comfortable, powerful, fuel efficient, and simpler to manufacture than prior versions. The Hyundai Sonata provides buyers with a full package of attributes in the midsize sedan segment.
Social Media Report - Grilling Meats and Condiments Brands April 2016Unmetric
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Find out which grilling meats brands commanded the most engagement on social media. Social media metrics on the top brands' performance can be found here.
This document discusses considerations for developing a gaming collection in a library. It lists various online gaming resources and subscription services that could be included. It also outlines factors to consider for collection policy like formats, genres, age ranges, circulation policies and budgets. Finally, it discusses practical considerations for managing a gaming collection such as storage, security, cataloging and troubleshooting.
Find the all-new Dodge Durango in St. Louis at your top rated MO Dodge dealer. Lou Fusz Chrysler Dodge Jeep Ram has the new Dodge Durango you're looking for at the best prices and with the best financing you need. Visit us today!
Find the all-new Chrysler 200 in St. Charles at your top rated MO Chrysler dealer. Lou Fusz Chrysler Jeep Dodge has the new Chrysler 200 you're looking for at the best prices and with the best financing you need. Visit us today!
The Camaro Z/28 was introduced by Chevrolet in 1967 as a high-performance option package to compete in the Trans Am racing series and beat Ford's popular Mustang on the track. It included racing stripes, handling suspension, tires, and a 302 cubic inch small block V8 engine. Driven by Mark Donohue, the Z/28 helped Roger Penske's team achieve many victories over Mustang. While Mustang outsold Camaro over many years, both cars created passionate fan bases and lasting memories for car enthusiasts.
Find the all-new Chrysler 300C in St. Louis at your top rated MO Chrysler dealer. Lou Fusz Chrysler Dodge Jeep Ram has the new Chrysler 300C you're looking for at the best prices and with the best financing you need. Visit us today!
- Georgia has been seeking its first national title since 1980 and a win over LSU in the SEC Championship would help that cause. However, LSU has dominated, scoring more points and yards than any other team against Georgia's normally stingy defense.
- Minnesota has not trailed in over 5 full games and remains undefeated with a quality win over Penn State, putting them in strong position for a playoff spot regardless of their next game's outcome.
- Ohio State is likely in the College Football Playoff no matter the results of their next game due to their resume of wins, including a quality victory over Penn State. They were ranked #2 in the most recent playoff rankings.
1) The document analyzes NFL team performance in the 2016-2017 season using a metric called NFL Alpha, which measures how well teams outperformed or underperformed betting market expectations.
2) Key results include the Dallas Cowboys having the highest NFL Alpha at 50.6% and the San Francisco 49ers having the second-worst at -66.8%. The document also notes unexpected high performances from underdog teams like the Tampa Bay Buccaneers.
3) It discusses trends seen in 2016-2017 like low-volatility "favorite" bets outperforming high-risk "longshot" bets, in contrast to previous seasons and stock markets. There was also a record-high correlation between NFL
Rafael Palmeiro Signs Contract With Sugar Land Skeetersisteroidscom
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Disgraced slugger Rafael Palmeiro has signed a contract with independent Sugar Land Skeeters that will make the twenty-year MLB veteran play final three games of the season alongside son Patrick, an infielder with the Texas club.
Texas Motor Speedway is a large racing venue built in 1997 that hosts two annual NASCAR Sprint Cup Series races. The races draw large crowds of around 170,000-200,000 people and have an estimated annual economic impact of $300 million for Fort Worth. Samsung has been a sponsor at Texas Motor Speedway since 2002, utilizing various branding and marketing assets throughout the year to promote its brand, including signage, advertisements, and involvement in race-related activities.
The Round Rock Express is a minor league baseball team that has been very successful since starting play in 2000. They play their home games at The Dell Diamond, an award winning stadium located in Round Rock, Texas. The Express draws over 8,700 fans per game on average, more than any other Double-A team, and the ownership group led by Nolan Ryan has helped make the Express a model franchise.
Graduate School Project - Naming Rights for Michigan StadiumJessica Barr
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As one of the final courses at NYU's Sports Business Masters program, we were challenged to pitch a sponsorship opportunity to a sports property. We saw an opportunity to pair two of the most recognizable brands in the world: the University of Michigan and Kellogg's.
We proposed selling Kellogg's the naming rights to Michigan Stadium, or as it is more commonly known, the Big House. By valuing TV, digital, print rights and more, as well as developing activation concepts, we were able to come up with a compelling proposal.
Note that the presentation was for a graduate school program and is in no way officially aligned with either the University of Michigan or Kellogg's. Some formatting was compromised while uploading.
Monumental Sports & Entertainment owns and operates the Washington Capitals NHL team as well as other DC area sports teams and venues. This document provides an overview of sponsorship opportunities for the 2010-11 Capitals season, including in-arena signage, media exposure through radio/TV broadcasts and online platforms, and other marketing activations. Key details are highlighted on fan demographics, broadcast reach, and innovative in-game features sponsors can associate with.
MIT Sloan Sports Analytics Conference Leah Raphael
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The document summarizes notes from several presentations at the 2016 MIT Sloan Sports Analytics Conference. The first presentation discusses Moneyball and how it led to an increased focus on analytics and player development in baseball. Subsequent presentations discuss optimizing the fan experience through analytics, using sponsorship data to improve partnerships, analytics applications for media and fans, and strategies for enhancing fan engagement through technology and social media. The last part focuses on the evolution of sports ownership and the Dunkin' Donuts and New England Patriots partnership.
This was a factious presentation for my Springfield College Sport Marketing class in November 2008. This presentation is about a corporate partnership between the New England Patriots and the Coca Cola Corporation
The document summarizes an experiential marketing tour hosted by BEST Experiential Properties that features 3v3 soccer, basketball, and flag football tournaments in over 120 cities across North America. It provides details on the benefits for clients who sponsor the tour, including branding, marketing, and promotional opportunities at the local tournament events and national championships. The tour attracts thousands of players annually and millions of spectators, creating a large platform to interact directly with consumers.
The document describes several CBS Interactive websites including CNET, a technology news and product review site with 250k uniques and 850k page views per month; GameSpot, a gaming news and review site with 180k uniques and 1.1m page views per month focused on video games; Last.fm, an online music discovery service with 75k uniques and 550k page views per month; and TV.com, a television show information and discussion site with 70k uniques and 450k page views focused on avid TV fans. The sites provide authoritative information, reviews, discussions and communities for their target audiences of technology enthusiasts, gam
This document discusses a startup called Talk2Legends that aims to connect sports fans with retired athletes through voice, text, and video interactions. It notes that many retired professional athletes struggle financially after retirement. Talk2Legends sees an opportunity to help athletes generate income from fan interactions while giving fans more access. The document outlines the business model, target markets, competitors, and provides financial projections showing strong potential revenue from the platform.
Entry #19 Chuck VanPatten, Columbia, SC. Guru Lounge Winnerdezimaree
Ìý
Rock 93.5, Columbia's rock station, will host "Ultimate Fight Nights" this summer to promote UFC fights. They will broadcast live during UFC main events and give listeners chances to win a Las Vegas trip. Sponsors will receive on-air, web, and social media promotion including radio commercials, banners, and Facebook posts. Rock 93.5 will do six live remotes at UFC events, giving sponsors call-in spots, on-site exposure with a DJ, and freebies. This promotes UFC to Rock 93.5's large male audience aged 18-34, who are very interested in UFC.
This document summarizes the benefits and opportunities for sponsors of the Kick It 3v3 soccer tour, which hosts tournaments in 60 cities across North America. The tour attracts over 80,000 players and 400,000 spectators annually. Sponsorship packages are available at the local, regional and national levels and provide branding, marketing and on-site activation benefits such as signage, product sampling, and inclusion in tournament materials. The largest sponsorship is the national tour title sponsorship, which provides top billing across all tour marketing and events.
The document summarizes how Digital Future engages the geek chic audience across multiple platforms. It describes Digital Future's large reach of over 32 million men online and through various publications. It then provides details on the geek chic audience demographics and behaviors, such as being mostly young, influential males who are early adopters of new technologies. Finally, it shares some of Digital Future's properties and examples of past marketing campaigns for clients such as Scion, Hyundai, and video game publishers.
The Sportrons Network covers over 850 sports properties including professional, minor league, college, motorsports and golf. They reach over 252 million fans at over 24,000 events per year through digital video displays. Sportrons allows brands to apply "implied sponsorship" and advertise in sports venues for a fraction of the cost of a regular sponsorship.
Find the all-new Chrysler 200 in St. Charles at your top rated MO Chrysler dealer. Lou Fusz Chrysler Jeep Dodge has the new Chrysler 200 you're looking for at the best prices and with the best financing you need. Visit us today!
The Camaro Z/28 was introduced by Chevrolet in 1967 as a high-performance option package to compete in the Trans Am racing series and beat Ford's popular Mustang on the track. It included racing stripes, handling suspension, tires, and a 302 cubic inch small block V8 engine. Driven by Mark Donohue, the Z/28 helped Roger Penske's team achieve many victories over Mustang. While Mustang outsold Camaro over many years, both cars created passionate fan bases and lasting memories for car enthusiasts.
Find the all-new Chrysler 300C in St. Louis at your top rated MO Chrysler dealer. Lou Fusz Chrysler Dodge Jeep Ram has the new Chrysler 300C you're looking for at the best prices and with the best financing you need. Visit us today!
- Georgia has been seeking its first national title since 1980 and a win over LSU in the SEC Championship would help that cause. However, LSU has dominated, scoring more points and yards than any other team against Georgia's normally stingy defense.
- Minnesota has not trailed in over 5 full games and remains undefeated with a quality win over Penn State, putting them in strong position for a playoff spot regardless of their next game's outcome.
- Ohio State is likely in the College Football Playoff no matter the results of their next game due to their resume of wins, including a quality victory over Penn State. They were ranked #2 in the most recent playoff rankings.
1) The document analyzes NFL team performance in the 2016-2017 season using a metric called NFL Alpha, which measures how well teams outperformed or underperformed betting market expectations.
2) Key results include the Dallas Cowboys having the highest NFL Alpha at 50.6% and the San Francisco 49ers having the second-worst at -66.8%. The document also notes unexpected high performances from underdog teams like the Tampa Bay Buccaneers.
3) It discusses trends seen in 2016-2017 like low-volatility "favorite" bets outperforming high-risk "longshot" bets, in contrast to previous seasons and stock markets. There was also a record-high correlation between NFL
Rafael Palmeiro Signs Contract With Sugar Land Skeetersisteroidscom
Ìý
Disgraced slugger Rafael Palmeiro has signed a contract with independent Sugar Land Skeeters that will make the twenty-year MLB veteran play final three games of the season alongside son Patrick, an infielder with the Texas club.
Texas Motor Speedway is a large racing venue built in 1997 that hosts two annual NASCAR Sprint Cup Series races. The races draw large crowds of around 170,000-200,000 people and have an estimated annual economic impact of $300 million for Fort Worth. Samsung has been a sponsor at Texas Motor Speedway since 2002, utilizing various branding and marketing assets throughout the year to promote its brand, including signage, advertisements, and involvement in race-related activities.
The Round Rock Express is a minor league baseball team that has been very successful since starting play in 2000. They play their home games at The Dell Diamond, an award winning stadium located in Round Rock, Texas. The Express draws over 8,700 fans per game on average, more than any other Double-A team, and the ownership group led by Nolan Ryan has helped make the Express a model franchise.
Graduate School Project - Naming Rights for Michigan StadiumJessica Barr
Ìý
As one of the final courses at NYU's Sports Business Masters program, we were challenged to pitch a sponsorship opportunity to a sports property. We saw an opportunity to pair two of the most recognizable brands in the world: the University of Michigan and Kellogg's.
We proposed selling Kellogg's the naming rights to Michigan Stadium, or as it is more commonly known, the Big House. By valuing TV, digital, print rights and more, as well as developing activation concepts, we were able to come up with a compelling proposal.
Note that the presentation was for a graduate school program and is in no way officially aligned with either the University of Michigan or Kellogg's. Some formatting was compromised while uploading.
Monumental Sports & Entertainment owns and operates the Washington Capitals NHL team as well as other DC area sports teams and venues. This document provides an overview of sponsorship opportunities for the 2010-11 Capitals season, including in-arena signage, media exposure through radio/TV broadcasts and online platforms, and other marketing activations. Key details are highlighted on fan demographics, broadcast reach, and innovative in-game features sponsors can associate with.
MIT Sloan Sports Analytics Conference Leah Raphael
Ìý
The document summarizes notes from several presentations at the 2016 MIT Sloan Sports Analytics Conference. The first presentation discusses Moneyball and how it led to an increased focus on analytics and player development in baseball. Subsequent presentations discuss optimizing the fan experience through analytics, using sponsorship data to improve partnerships, analytics applications for media and fans, and strategies for enhancing fan engagement through technology and social media. The last part focuses on the evolution of sports ownership and the Dunkin' Donuts and New England Patriots partnership.
This was a factious presentation for my Springfield College Sport Marketing class in November 2008. This presentation is about a corporate partnership between the New England Patriots and the Coca Cola Corporation
The document summarizes an experiential marketing tour hosted by BEST Experiential Properties that features 3v3 soccer, basketball, and flag football tournaments in over 120 cities across North America. It provides details on the benefits for clients who sponsor the tour, including branding, marketing, and promotional opportunities at the local tournament events and national championships. The tour attracts thousands of players annually and millions of spectators, creating a large platform to interact directly with consumers.
The document describes several CBS Interactive websites including CNET, a technology news and product review site with 250k uniques and 850k page views per month; GameSpot, a gaming news and review site with 180k uniques and 1.1m page views per month focused on video games; Last.fm, an online music discovery service with 75k uniques and 550k page views per month; and TV.com, a television show information and discussion site with 70k uniques and 450k page views focused on avid TV fans. The sites provide authoritative information, reviews, discussions and communities for their target audiences of technology enthusiasts, gam
This document discusses a startup called Talk2Legends that aims to connect sports fans with retired athletes through voice, text, and video interactions. It notes that many retired professional athletes struggle financially after retirement. Talk2Legends sees an opportunity to help athletes generate income from fan interactions while giving fans more access. The document outlines the business model, target markets, competitors, and provides financial projections showing strong potential revenue from the platform.
Entry #19 Chuck VanPatten, Columbia, SC. Guru Lounge Winnerdezimaree
Ìý
Rock 93.5, Columbia's rock station, will host "Ultimate Fight Nights" this summer to promote UFC fights. They will broadcast live during UFC main events and give listeners chances to win a Las Vegas trip. Sponsors will receive on-air, web, and social media promotion including radio commercials, banners, and Facebook posts. Rock 93.5 will do six live remotes at UFC events, giving sponsors call-in spots, on-site exposure with a DJ, and freebies. This promotes UFC to Rock 93.5's large male audience aged 18-34, who are very interested in UFC.
This document summarizes the benefits and opportunities for sponsors of the Kick It 3v3 soccer tour, which hosts tournaments in 60 cities across North America. The tour attracts over 80,000 players and 400,000 spectators annually. Sponsorship packages are available at the local, regional and national levels and provide branding, marketing and on-site activation benefits such as signage, product sampling, and inclusion in tournament materials. The largest sponsorship is the national tour title sponsorship, which provides top billing across all tour marketing and events.
The document summarizes how Digital Future engages the geek chic audience across multiple platforms. It describes Digital Future's large reach of over 32 million men online and through various publications. It then provides details on the geek chic audience demographics and behaviors, such as being mostly young, influential males who are early adopters of new technologies. Finally, it shares some of Digital Future's properties and examples of past marketing campaigns for clients such as Scion, Hyundai, and video game publishers.
The Sportrons Network covers over 850 sports properties including professional, minor league, college, motorsports and golf. They reach over 252 million fans at over 24,000 events per year through digital video displays. Sportrons allows brands to apply "implied sponsorship" and advertise in sports venues for a fraction of the cost of a regular sponsorship.
The document discusses the growth of eSports and its opportunities for business. It notes that eSports has 148 million enthusiasts globally, is a multi-billion dollar industry, and is growing rapidly in viewership and revenue. Major brands and investors are getting involved in eSports through team ownership and sponsorships. The document predicts continued professionalization and mainstream acceptance of eSports in 2017 and beyond.
The document outlines a 6-week marketing campaign to sell remaining personal seat licenses for the Falcons 2017 season. The campaign aims to make fans feel like "playmakers" by scouting, drafting, and inviting them to exclusive experiences. Key tactics include geo-targeting fans with merchandise, hosting draft events, virtual reality stadium tours, and a large social media push towards the end to purchase seats. The goal is to increase fan dedication and commitment through an authentic, engaging experience.
The Community Of Gaming & Hardware EnthusiastsMark Reed
Ìý
Heaven Media created an innovative marketing campaign for the upcoming Total War: Napoleon game involving two of their most popular esports journalists. The journalists played against each other in a series of in-game battles while dressed in Napoleonic uniforms, which was filmed over two days at an authentic Napoleonic fortification. Three entertaining videos were produced showing the battles and journalists, introducing viewers to the game. The videos garnered attention across Heaven Media's gaming communities and demonstrated the epic scale of the Total War series.
This document provides an overview of the esports industry, including key points about its rapid revenue and spectator growth expected through 2021, consolidation and vertical integration among major gaming companies, and a brief history of esports highlighting the role of South Korea in its rise. It also outlines some of the most popular esports game genres like fighting, strategy, and multiplayer online battle arena games.
The document is a 2014-2015 marketing plan for the Los Angeles Lakers. It outlines goals of associating a championship aura with the organization, providing fans a world-class game day experience, leveraging star talent to grow the game, and building relationships within the LA community. It discusses demographics of LA, and details various ticket package options targeting different fan segments, like season tickets, division games, conference games, and a kids Sunday package. Benefits for ticket packages include merchandise, events, and priority seating to retain fans and drive sales.
2. Overstock.comSalt Lake CityCapital and Largest City in UtahFounded in 1847Salt Lake City Area: 1.13 Million PeopleHome to highest Growth Rate in United StatesAverage Age: 27.1
3. Major League Lacrosse HistoryFounded: 1999Started with Six TeamsExpanding to 8 Team in 2011Overstock.com
4. Overstock.comMajor League Lacrosse SeasonMay to AugustEach Team plays 8 Regular Season GamesThree Major EventsWarrior Major League Challenge and College Draft (May)MLL All-Star Game (July)Major League Lacrosse Championship Weekend (August)
10. Education:86% are College Graduates45% have a Household Income of $115,00027% have a Household Income of $165,00014% have a Household Income of $240,000Purchasing Power:84% Take Three or More Vacations Per Year82% Own Their Residence80% Own Two or More Vehicles72% Own/Frequently Use a ComputerOverstock.comMajor League Lacrosse Fan DemoGraphics
12. Overstock.comMajor League Lacrosse Fan PyschoGraphicsWhen Purchasing a Brand:83% Will Consider Brand They See for Next Purchase66% Indicate MLL Sponsorship has Strong Influence on Brand Purchase ConsiderationÌýBrand Awareness:88% Awareness Among Adults41% Aided96% Awareness Among Youth38% AidedAttitude Towards Sponsorship:97% Say Sponsorship is a Good Way to Promote Product97% Say Sponsorship Demonstrates Support of Lacrosse83% Say Sponsorship Attracts Attention to Brand’s Products
16. Projected Growth makes a MLL Franchise a Great Place to Start a PartnershipWho Are The Salt Lake City Mountain Hawks:2011 Expansion Franchise Utah’s First Professional Lacrosse Franchise Western-Most Franchise in Major League LacrosseThe Schedule4 Home Games (Boston, Chicago, Columbus, and Denver)2011 MLL All-Star Game and Bud Light Skills CompetitionOverstock.comThe Mountain Hawks
23. 20 minutes from Salt Lake City International AirportOverstock.comDish Network StadiumBenefitsFeaturesTeflon-coated fiberglass roof manufactured to withstand hurricane-force winds
36. Full-service Stadium Club with 130 field view seats located nine rows up from west sidelineBrand NewFirst Major League Lacrosse Franchise to be the Main Tenant to a Stadium in the United States4 Mountain Hawk Games Per YearScenic View of Mountain RangesAbility to Bring in Multiple Events Each Year
45. Accept VIK up to 1/2 Capital Value (3 Year Partnership)Overstock.comMountain Hawks PartnershipPresentingGOLd TITLE SponsorADDITIONAL BENEFITSPresenting Gold Title Sponsor PackageOfficial Retailer