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Turkey and female entrepreneurship
 Objectives: supporting female
entrepreneurship and their
leadership
 Offers financial and
informational incentives to
members.
 Common objectives are creating
active females and gender
equality
 supported more than 1300
female entrepreneurs
 Izmir Municipality
Organizations experts give a course
to thirty participaters for one mounth
Providing financial incentives to
successful projects such as 27.000 TL
grant and 70.000 TL credit
 Lack of Capital
 Traditional Beliefs
 Discrimination based on
gender roles
 Glass ceiling barrier
 Stereotyping
 Role conflict
Turkey and female entrepreneurship
 Woman dominated markets are take
place within service sector
 Restaurant
 Genetic sciences
 Textile
 Fashion & Design
 Energy
 Digital media
 completed her university degree on
economics and in University of Rochester
 started her career as Vice President of
Finance in Boyner Company
 was responsible for External Presentation
Commission at Turkish Industry and
Business Association in 2005
 In 21 January 2010, Boyner was elected
Chairman of the Board of Directors of
Turkish Industry and Business Association
 Boyner is a member of Women
Entrepreneurs Association of Turkey
 CEO and Founder of Trendyol.com
 Graduated from New York University and Harvard Business School
 Inspiration point: Cosmetic projects of her close friend.
 Found a gap and she decided to sell fashion over internet by
using the motto of fashion for everybody
 Created an online shopping platform/ fashion websites
trendyol.com as a first mover in this market.
 Products are provided with the 85% of discount.
 As a result,
 4 million members
 350 employees
 Cooperations with 1000 brands
 5000 fotograph every day
 Monthly 12000 visitors
 In 16 months, the value of project reached $150 million

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Turkey and female entrepreneurship

  • 2. Objectives: supporting female entrepreneurship and their leadership Offers financial and informational incentives to members. Common objectives are creating active females and gender equality supported more than 1300 female entrepreneurs
  • 3. Izmir Municipality Organizations experts give a course to thirty participaters for one mounth Providing financial incentives to successful projects such as 27.000 TL grant and 70.000 TL credit
  • 4. Lack of Capital Traditional Beliefs Discrimination based on gender roles Glass ceiling barrier Stereotyping Role conflict
  • 6. Woman dominated markets are take place within service sector Restaurant Genetic sciences Textile Fashion & Design Energy Digital media
  • 7. completed her university degree on economics and in University of Rochester started her career as Vice President of Finance in Boyner Company was responsible for External Presentation Commission at Turkish Industry and Business Association in 2005 In 21 January 2010, Boyner was elected Chairman of the Board of Directors of Turkish Industry and Business Association Boyner is a member of Women Entrepreneurs Association of Turkey
  • 8. CEO and Founder of Trendyol.com Graduated from New York University and Harvard Business School Inspiration point: Cosmetic projects of her close friend. Found a gap and she decided to sell fashion over internet by using the motto of fashion for everybody Created an online shopping platform/ fashion websites trendyol.com as a first mover in this market. Products are provided with the 85% of discount. As a result, 4 million members 350 employees Cooperations with 1000 brands 5000 fotograph every day Monthly 12000 visitors In 16 months, the value of project reached $150 million