The document discusses initiatives to support female entrepreneurship in Izmir, Turkey. It outlines objectives to provide financial and informational incentives to female business owners and promote gender equality. The Izmir Municipality program offers a one-month training course and grants up to 27,000 TL and loans up to 70,000 TL to successful entrepreneurial projects. It also identifies challenges faced by female entrepreneurs like lack of capital, traditional gender beliefs, and glass ceiling effects. The document profiles two successful Turkish businesswomen: one the chairman of the Turkish Industry and Business Association, and the other the founder and CEO of Trendyol, Turkey's largest online fashion retailer.
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Turkey and female entrepreneurship
2. Objectives: supporting female
entrepreneurship and their
leadership
Offers financial and
informational incentives to
members.
Common objectives are creating
active females and gender
equality
supported more than 1300
female entrepreneurs
3. Izmir Municipality
Organizations experts give a course
to thirty participaters for one mounth
Providing financial incentives to
successful projects such as 27.000 TL
grant and 70.000 TL credit
4. Lack of Capital
Traditional Beliefs
Discrimination based on
gender roles
Glass ceiling barrier
Stereotyping
Role conflict
6. Woman dominated markets are take
place within service sector
Restaurant
Genetic sciences
Textile
Fashion & Design
Energy
Digital media
7. completed her university degree on
economics and in University of Rochester
started her career as Vice President of
Finance in Boyner Company
was responsible for External Presentation
Commission at Turkish Industry and
Business Association in 2005
In 21 January 2010, Boyner was elected
Chairman of the Board of Directors of
Turkish Industry and Business Association
Boyner is a member of Women
Entrepreneurs Association of Turkey
8. CEO and Founder of Trendyol.com
Graduated from New York University and Harvard Business School
Inspiration point: Cosmetic projects of her close friend.
Found a gap and she decided to sell fashion over internet by
using the motto of fashion for everybody
Created an online shopping platform/ fashion websites
trendyol.com as a first mover in this market.
Products are provided with the 85% of discount.
As a result,
4 million members
350 employees
Cooperations with 1000 brands
5000 fotograph every day
Monthly 12000 visitors
In 16 months, the value of project reached $150 million