I have over 25 years of marketing experience on both client and agency side. My specific areas of expertise are consumer/customer behaviour and brand strategy. I have seen the full communications spectrum form ATL and BTL, online through to media planning.
I have been working on strategic branding & marketing for numerous blue chip brands like Ford, Ericsson International, Vodafone/ Mannesmann, Unilever, Heineken, Nestle and Albert Heijn/Ahold, ABN AMRO.
I have worked as a strategic planner for Ogilvy/OgilvyAction, Initiative Media, Young & Rubicam/Wunderman and BBDO. I also worked in various marketing roles with ABN AMRO (Marketing Director VCP BU NL), Numico (Global Marketing Baby Foo...
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