If you visited this page, than you must be interested in how in the world web analytics and digital instruments can yield higher ROI and increase brand awareness.
As Lord Kelvin once said, "If you cannot measure it, you cannot improve it"鈥�. Therefore, my goal is to gain by research and testing a profound understanding of the trends and patterns of the Internet users' behavior in hybrid retail, online retail (e-commerce), and IT industries in order to provide actionable insights on how to win customers and boost marketing deliverables.
My areas of interest are the following:
鈼� Statistical methods and methodology of web analytics.
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