Personal Information
Organization / Workplace
Mumbai Area, India India
Occupation
Strategy Planner / E-Commerce & Digital marketing / SEM & SEO
Industry
Advertising / Marketing / PR
About
At Odigma -
E-commerce marketing: Launch of Spykar.com, Achieved Revenue/Spend ratio of 17:1
Digital Brand Building: Disruptive media branding campaign, Blue Film Festival, Accredited in Campaignbriefasia.com
SEM/SEO: Effective planning of steps taken to improve the ranking of the websites on Google search
At FCB ULKA -
Product Launch Strategy: Instrumental in developing strategic way forward and defining key positioning spaces for Tata Motors cars (Zest & Bolt) and their new engine Revotron.
Consumer Research: Understood consumer psyche and generated insights to better connect the brand with consumers, using various primary, secondary research tools and proprietary FCB Ulka tools.
Global...
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