際際滷

際際滷Share a Scribd company logo
Sample 
Social Media Marketing Plan 
Company Represented by Group 
Silly Shoes 
Consulting Group Members 
Name: Jessica Northey 
Email: missjessicanorthey@gmail.com 
Phone: 407-928-0225 
Networks to Pursue 
Facebook 
Overall Goal To build a bigger audience for fan page 
Metric(s) Using Facebook insight to measure page traffic 
Short Term Objective Frequently post updates about products and testimonies to 
get followers to promote the company by word of mouth by 
sharing posts. 
Twitter 
Overall Goal To create and establish a twitter following and create 
engagement online. 
Metric(s) Measure clients word of mouth by using hashtags 
Short Term Objective Target a wider demographic globally by posting related 
comments, forwards, and favorite other posts.
Instagram 
Overall Goal To drive new customers to website to buy shoes and learn 
more about the company. 
Metric(s) Measure success by number of comments and likes per 
photo. 
Short Term Objective Create product awareness by taking photos of product with 
a short description. 
Social Media 
Contest 
Overall Goal To have satisfied clients talk more about the products and 
to spread the word. 
Metric(s) Hash Tagging the contest on Twitter in addition to 
requiring the fans to retweet the tweets of their favorite 
product, tell customers to spread the word via social media. 
Short Term Objective Free giveaways to build brand awareness of the company to 
person who gets the most retweets and favorites on their 
post. 
Pinterest 
Overall Goal To drive new customers to the website. 
Metric(s) Measure clicks from photo on Pinterest that leads to an 
actual purchase. 
Short Term Objective Post photos of product and description to educate potential 
customers to encourage clicking through to website.
Aggregators 
Social media management to use is www.hootsuite.com to announce events, 
quotes, etc. on specific dates in the future in order to keep information 
flowing even when you are not physically at the computer at the time the 
information is sent out. And the same message can be sent at once across all 
major social media outlets. HootSuites dashboard can integrate Facebook, 
Twitter, LinkedIn, Google+, Foursquare, MySpace, and WordPress. 
Tumblr, Trendspottr, Constant Contact. Digg, Flickr, and YouTube can 
also be integrated via HootSuites App Directory. 
Analytics 
Google Analytics can be used to measure website traffic, website likes, 
downloads, and talks about the band that can potentially help marketers 
and advertisers reach both the bands and advertising target market. 
(http://www.google.com/analytics) 
Recommendations and Suggestions 
 Professional shot promo videos and photography to use for website 
and social media pages for branding. 
 Give away merchandise such as stickers, pins, hats, and more with 
special company hashtags for events and social media contests. 
 Guerilla marketing is also a great avenue for a new company to use 
free marketing tools in order to build more brand awareness.

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Sample Social Marketing Plan

  • 1. Sample Social Media Marketing Plan Company Represented by Group Silly Shoes Consulting Group Members Name: Jessica Northey Email: missjessicanorthey@gmail.com Phone: 407-928-0225 Networks to Pursue Facebook Overall Goal To build a bigger audience for fan page Metric(s) Using Facebook insight to measure page traffic Short Term Objective Frequently post updates about products and testimonies to get followers to promote the company by word of mouth by sharing posts. Twitter Overall Goal To create and establish a twitter following and create engagement online. Metric(s) Measure clients word of mouth by using hashtags Short Term Objective Target a wider demographic globally by posting related comments, forwards, and favorite other posts.
  • 2. Instagram Overall Goal To drive new customers to website to buy shoes and learn more about the company. Metric(s) Measure success by number of comments and likes per photo. Short Term Objective Create product awareness by taking photos of product with a short description. Social Media Contest Overall Goal To have satisfied clients talk more about the products and to spread the word. Metric(s) Hash Tagging the contest on Twitter in addition to requiring the fans to retweet the tweets of their favorite product, tell customers to spread the word via social media. Short Term Objective Free giveaways to build brand awareness of the company to person who gets the most retweets and favorites on their post. Pinterest Overall Goal To drive new customers to the website. Metric(s) Measure clicks from photo on Pinterest that leads to an actual purchase. Short Term Objective Post photos of product and description to educate potential customers to encourage clicking through to website.
  • 3. Aggregators Social media management to use is www.hootsuite.com to announce events, quotes, etc. on specific dates in the future in order to keep information flowing even when you are not physically at the computer at the time the information is sent out. And the same message can be sent at once across all major social media outlets. HootSuites dashboard can integrate Facebook, Twitter, LinkedIn, Google+, Foursquare, MySpace, and WordPress. Tumblr, Trendspottr, Constant Contact. Digg, Flickr, and YouTube can also be integrated via HootSuites App Directory. Analytics Google Analytics can be used to measure website traffic, website likes, downloads, and talks about the band that can potentially help marketers and advertisers reach both the bands and advertising target market. (http://www.google.com/analytics) Recommendations and Suggestions Professional shot promo videos and photography to use for website and social media pages for branding. Give away merchandise such as stickers, pins, hats, and more with special company hashtags for events and social media contests. Guerilla marketing is also a great avenue for a new company to use free marketing tools in order to build more brand awareness.