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Lexington, MA United States
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For more than 20 years, ITSMA has led the way in defining, building, and inspiring B2B services marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships.
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thought leadership
abm
services marketing
executive engagement
engagement & advocacy
executive programs
budget trends and directions
b2b
communications
content
sales & field enablement
marketing operations and culture
b2b marketing
social media
buyer research
buyer behavior
content & communications
and advertising
marketing
demand generation and lead management
thought leadership selling
itsma
lead generation
client experience management
marketing measurement
account-based marketing
sales enablement
customer buying behavior
account based marketing
marketing strategy and planning
buyer personas
research
relationship marketing
budget allocations
b2b buyer journey
help buyers buy
b2b social buyer
strategy & planning
b2b marketers
interactive onlinedigital marketing
deloitte
marketing operations
benchmarking study
microsoft
cisco
enabling sales channels
marketing excellence awards
thought leadership marketing
generating and nurturing leads
marketing performance
building client loyalty and trust
marketing metrics
marketing with social media
developing new markets
marketing benchmarks
marketing budget
ibm
globalization and outsourcing
marketing association
personalization
driving business with thought leadership
sales and field enablement
buyer insight
loyalty programs
sales and marketing collaborationalignment
solutions marketing
content marketing
how buyers consume information
dell
councils
agile
client loyalty management
increasing marketings role and status in the organ
reference management
survey
market analysis and segmentation
aligning sales and marketing
b2b marketing trends
b2b marketing budgets
covid-19
customer loyalty index
customer satisfaction
customer engagement
customer loyalty
customer advocacy
marketing skills
marketing transformation
marketing-driven
marketing organization
marketing technologist
strategic marketing organization
lead management
marketing and sales alignment
technology sales
media
social
leadership
priorities
lifecycle management
product and portfolio management
offer development
account planning and research
briefing
solutions
interactive online digital marketing
demand and lead generation
voice of the stakeholder
and positioning
reputation
brand
hcl america
hp
cognizant
hds
fujitsu
business-to-business
social buyer
interactive online|digital marketing
focus report
annual research
it marketing
managing marketing
unique considerations of marketing business servic
delivering customer value through marketing
marketing planning process
project management in marketing
buying behavior
aligning marketing
agility
sales
abm lite
strategic abm
programmatic abm
scaling
marketing survey
marketing priorities
marketing staffing
online marketing
digital marketing
marketing budgets
increasing marketing's role and status in the orga
marketing measurement and metrics
marketing budgets and metrics
budget allocation and trends
using offline activity to personalize the experien
b2i
improve relevance and personalization
5 rings of buying insight
buyer behaviors
preferences
it executives
pandemic
how executives engagement
b2b executives
buying priorities
marketing budget allocations
content management
one-to-many abm
one-to-few abm
analytics & measurement
transforming marketing
talent management
customer experience
marketing leadership
c-suite engagement
market analysis
content and communications
engagement and advocacy
insight-led marketing
big data
amdocs
oracle
sap
b2b solutions
marketing technology
marketing automation
demand gen
demand generation
brand study
marketing strategy
brand strategy
it solutions
brand building
it professional services
brand research
services marketing profession
trends
2013
bt
docusign
infosys
optum
capgemini
net promoter score
customer relationship
chief customer officer
communications and advertising
digital
demographic information
relevance
budget trends
services marketing trends
budget study
2014
digital engagement
lead nurturing
differentiation
metrics
return on investment
sales and marketing collaboration
sales and marketing alignment
roi
ss_infographics
how to write a value proposition
value proposition
sales support
b2b selling
marketing sales alignment
solution council
advertising
solutions marketer
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