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advertising media effects theory script writing semiotics plot points of cinema public relations uses and gratification theory magic bullet theory hpodermic needle theory purpose of advt components of advertising propaganda social media mass media types mass media charecteristics osgood-wilbur schramm osagood human needs theory gratifications cultivation theory cultural theory george gerbner's theory advertising as communication constituents of advertising indian press indian journalism development of indian press censorship on indian press asci advertising standards berlos smcr model mass communication communication barriers indian communication theories barriers of communication normative theories four theories of press/media visual communication maslow's highrarchy needs model elements of advt process of advt effects of advt folk media music industry its evolution domination of british music companies in india research process types of research forms of research models of communication western models of communication shanan lasswell model shannon & weavers’ mathematical model circular model media coverage of an event holding press conference elements of narrative narratives of film narrative elements of cinema script writing for animation and vfx movies structure of the story magic formula of animation movies rules of writing story for animation setting of the emotion depth of space visual effect directing a scene story telling hollywood history of cinema writing for commercials writing for informational videos understanding audience persuation modes understanding the goals of commercial videos script writing for commercials literature review literature research methodology qualitative research primary data collection methods secondary data collection methods advt. norms in india code of ethics in advt. television objectives television distribution technology tv code of ethics and tv objectives referencing guide referencing formate harvard style of referencing proposal writing dissertation writing thesis style sheet introduction of semiotics semiology semiotics of tv medium icon index symbol shots 180 degree rule film language three act form process of scriptwriting tvc making production of television commercial television ad filmmaking media coverage qualitative analysis methods