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Cts week 10 to do-3

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Jacquelyn Vanessa

This document outlines the timeline and activities for Project 2. It includes weeks for introducing the project, developing packaging proposals and submissions, and finalizing marketing strategies and submissions in groups. It also provides information on the SCAMPER technique to help ideate future product ideas, including examples of applying it to computers and printers. Students will use SCAMPER to develop their own future product for IDJ 2, and in IDJ 3 will imagine launching the product, including details of an event such as location, invitation, audience, and more.

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Project 2 Timeline W9 W10 W11 (19-26 OCT) W12 W14 INTRO TO PROJECT 2 PACKAGING PROPOSAL 2 IDJ 2 + 3 BRIEF W13 IDJ 2+3 SUBMISSION SEMESTER BREAK INDIVIDUAL PACKAGING SUBMISSION FINAL TUTORIAL (INDIVIDUAL) W15 W16 W17 MARKETING STRATEGY MARKETING STRATEGY FINAL SUBMISSION (GROUP) WE ARE HERE ACTIVITY WEEK
IDJ 2 : MY FUTURE PRODUCT ( USING SCAMPER TECHNIQUE)
WHAT IS SCAMPER? The SCAMPER technique will assist you in thinking of changes you can make to an existing product to create a new one via a checklist. The changes SCAMPER stands for are: S Substitute - components, materials, people C - Combine - mix, combine with other assemblies or services, integrate A - Adapt - alter, change function, use part of another element M - Modify - increase or reduce in scale, change shape, modify attributes (e.g. color) P - Put to another use E - Eliminate - remove elements, simplify, reduce to core functionality R - Reverse - turn inside out or upside down.
EXAMPLE For instance, imagine that you are a producer of computers and printers, and you are looking for new products. SCAMPER would give you: Substitute use of high tech materials for specific markets use high-speed components? Combine integrate computer and printer, printer and scanner Adapt put high quality ink in printer, use high quality paper Modify produce different shape, size and design of printer and computer Put to another use printers as photocopies or fax machines Eliminate eliminate speakers, colour screens, colour ink etc Reverse make computer desks as well as computers and printers, or computer chairs By using SCAMPER we are able to identify possible new products. Many of the ideas may be unfeasible or may not suit the equipment used by the manufacturer, but some ideas could be good starting points for discussion of new products
IDJ 3 : LAUNCHING OF FUTURE PRODUCT
IMAGINE THE EVENT (WHERE)
AN AWESOME EVENT WILL NEED AN AWESOME INVITATION (HOW.WHO.WHEN)
YOUR AUDIENCE ?

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Cts week 10 to do-3

  • 1. Project 2 Timeline W9 W10 W11 (19-26 OCT) W12 W14 INTRO TO PROJECT 2 PACKAGING PROPOSAL 2 IDJ 2 + 3 BRIEF W13 IDJ 2+3 SUBMISSION SEMESTER BREAK INDIVIDUAL PACKAGING SUBMISSION FINAL TUTORIAL (INDIVIDUAL) W15 W16 W17 MARKETING STRATEGY MARKETING STRATEGY FINAL SUBMISSION (GROUP) WE ARE HERE ACTIVITY WEEK
  • 2. IDJ 2 : MY FUTURE PRODUCT ( USING SCAMPER TECHNIQUE)
  • 3. WHAT IS SCAMPER? The SCAMPER technique will assist you in thinking of changes you can make to an existing product to create a new one via a checklist. The changes SCAMPER stands for are: S Substitute - components, materials, people C - Combine - mix, combine with other assemblies or services, integrate A - Adapt - alter, change function, use part of another element M - Modify - increase or reduce in scale, change shape, modify attributes (e.g. color) P - Put to another use E - Eliminate - remove elements, simplify, reduce to core functionality R - Reverse - turn inside out or upside down.
  • 4. EXAMPLE For instance, imagine that you are a producer of computers and printers, and you are looking for new products. SCAMPER would give you: Substitute use of high tech materials for specific markets use high-speed components? Combine integrate computer and printer, printer and scanner Adapt put high quality ink in printer, use high quality paper Modify produce different shape, size and design of printer and computer Put to another use printers as photocopies or fax machines Eliminate eliminate speakers, colour screens, colour ink etc Reverse make computer desks as well as computers and printers, or computer chairs By using SCAMPER we are able to identify possible new products. Many of the ideas may be unfeasible or may not suit the equipment used by the manufacturer, but some ideas could be good starting points for discussion of new products
  • 5. IDJ 3 : LAUNCHING OF FUTURE PRODUCT
  • 7. AN AWESOME EVENT WILL NEED AN AWESOME INVITATION (HOW.WHO.WHEN)