Mp3 Facts
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Universal Music Group plans to target "casual" pirates who download music but ignore "hardcore" pirates who do it for status and will never use legal downloads. A quarter of a million British jobs in the music, film, TV, software and other creative industries could be lost by 2015 if online piracy continues at its current rate. Due to illegal downloads, 1.4 billion pounds were lost to the British economy in 2008.
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Sony h/usic Entertainment and the
Evolution of the Music Industry
A. J. Strickland
The Ilniversitg of Alabama
Andrew Pharaoh
2015 Undergraduate,
The Universitg of Alabama
d d A t such a pivotal time for music, it's more
ffi imRortant than ever to develop a fertile,d \ creative environment that generates the
highest quality of artists and music, while seeking to
fully exploit the many opportunities that new digital
services and products provide in reaching audiences
around the world."r
The remarks of Sony Music Entertainment CEO
Doug Morris in 2011 illustrated an accurate under-
standing of the environment of music sales. Morris,
a globally influential executive and music innovator,
agreed to join Sony Music Entertainment as chief
executive officer effective July 1, 201l. In a time of
great change in the music marketplace, it was abso-
lutely necessary that Sony take active steps to remain
competitive. Morris took the job graciously, but he
placed himself into a business whose margins were
becoming thinner and thinner. With a declining
industry that had been made less lucrative by the
wide availability of substitutes, Morris was forced to
develop a strategy to contend with industry change
and unfavorable competitive forces in 2014.
F"$$ST#ffiV #ffi S#NY f'1U$$*
ffiNTKreT&!Iq P--$ffiNY
American Record Company, the company that would
laterbecome Sony Music Entertainment, was founded
in 1929 and then acquired by Columbia Broadcasting
Company in 1938. In March 1968, Sony, at that rime
Seth Kennedg
2014 Llndergraduate,
The Universitg of Alabama
a Japanese company, began a joint venture with the
American company CBS to form CBS/Sony Records
Inc. In September 1976, Sony introduced the optical
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(CD). In 1983, CBS Inc., as an American company,
allowed introduction of the CD to American markets.
In January 1988, CBS Records Inc. was absorbed,
and in January 1991, the new company was renamed
Sony Music Entertainment Inc.
In August 2004, Sony BMG Music Entertain-
ment was established as a new joint venture with Ber-
telsmann AG. Later, in August 2008, Sony acquired
BMG's 50 percent stake in Sony Music Entertain-
ment and began operation once again as Sony Music
Entertainment, a wholly owned subsidiary of Sony
Corporation. In July 2012, Sony/AIV Music Publish-
ing, a joint venture between Sony and the Michael
Jackson Family Trust, along with a consortium of
other investment firms, bought the publishing arm of
the EMI Group, which solidified Sony's position as
the world's largest music publisher.
#VffiRV!HW ffiT THffi ML,}$$T
il N,EM M$TruV
Before the 1900s, music and entertainment media had
a strong emphasis on performance. If theater, magic,
or music was wanted in a certain venue, individuals
Copyright O 2014 by A. J. Strickland. All rights reserved.
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Evolution of the Music Industry
A. J. Strickland
The Ilniversitg of Alabama
Andrew Pharaoh
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The Universitg of Alabama
d d A t such a pivotal time for music, it's more
ffi imRortant than ever to develop a fertile,d \ creative environment that generates the
highest quality of artists and music, while seeking to
fully exploit the many opportunities that new digital
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executive officer effective July 1, 201l. In a time of
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becoming thinner and thinner. With a declining
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wide availability of substitutes, Morris was forced to
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2014 Llndergraduate,
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American company CBS to form CBS/Sony Records
Inc. In September 1976, Sony introduced the optical
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ment was established as a new joint venture with Ber-
telsmann AG. Later, in August 2008, Sony acquired
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ment and began operation once again as Sony Music
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This media product evaluation discusses the conventions used in the design of the product's cover page. It notes specific design elements like the bold masthead, main image overlapping the masthead, direct addresses to the reader, and inclusion of cover lines, selling lines using buzzwords, and displaying the barcode and issue date. The evaluation seeks to understand how the product's design uses, develops, and challenges conventions seen in other similar media products.Evaluation Presentation
Evaluation Presentationjackiemason
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The document summarizes a music magazine article written by Jess Williams. It discusses how the magazine challenges some conventions of real music magazines, such as using unusual fonts and not including typical elements like the issue date. It represents various social groups through the model's mysterious, confident pose and significant hand gesture. The target audience is 16-27 year olds and the magazine would appeal to them through bold text, images and buzz words. The creator learned skills like editing images, importing fonts from external websites, and putting documents into a blog format.Evaluation Presentation
Evaluation Presentationjackiemason
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This document analyzes a music magazine cover created by Jodie Leigh Holmes. It discusses the design elements used, such as the eye-catching title, bold colors, celebrity endorsement, and typical magazine conventions. The intended audience is described as teenagers and young adults interested in hip-hop and pop music. Key techniques learned in constructing the magazine cover digitally are also outlined, including image editing in Photoshop.Magazine proposals
Magazine proposalsjackiemason
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The document outlines a proposal for an R&B music magazine, including details about:
- The R&B music genre and popular artists
- Using bold fonts, a maximum of three colors, and striking images to catch readers' eyes
- Featuring an interview with the author's sister, an up-and-coming R&B singer, as the main article
- Aiming for an informal language style and layout that is visually appealing to its target audience of 15-25 year olds and reflects the R&B sceneEvaluation
Evaluationjackiemason
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The document discusses various conventions of different media types including newspapers, radio advertisements, and print advertisements.
For newspapers, conventions include using large mastheads, images related to stories, neat columns of the same width, and serious yet emotive language. The second page usually has a lighter story and large image.
Radio advertisements should target the right audience with a clean, professional, and memorable script that is short and includes the product name.
Print advertisements for newspapers typically use clever taglines, advertise special features, have minimal text, and large images or designs.
The document then discusses how the examples created by the author did or did not follow these conventions for each media type.Evaluation
Evaluationjackiemason
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This document discusses different aspects of a music magazine media product, including:
- Using columns, headings, and image/text integration in the layout and design.
- Representing the target audience of 16-18 year olds interested in various music genres through the use of images like a nose ring.
- Learning skills in Photoshop for image editing and manipulation.
- Distributing the magazine through a company that targets similar audiences.
- Gathering audience feedback through questionnaires to make the magazine more appealing.Lucy Mongan Media Evaluation
Lucy Mongan Media Evaluationjackiemason
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This document summarizes a media evaluation of a magazine product. It describes the front cover, contents page, and double-page spread layouts. The target audience is described as males and females aged 16-32 who enjoy fashion, makeup, and standing out. The magazine aims to attract this audience using bold designs, prominent images and text, and topics relevant to popular music genres like R&B. Through constructing the magazine, the author learned photo editing tools in Photoshop and improved their skills in maintaining a consistent style and high production quality from their preliminary work.Story board
Story boardjackiemason
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1. The document appears to be lyrics from the song "The 7 Things I Hate About You" by The Ting Tings. It describes a girl reflecting on and getting over a past relationship.
2. She lists 7 things she hates about her ex, like him being vain, insecure, and making her love him. She tears up pictures of them and is comforted by friends.
3. Later she realizes she misses him and lists 7 things she likes about him, like his hair, eyes, and the way he makes her laugh and cry. In the end, it seems he comes to win her back by bringing her flowers.Story board
Story boardjackiemason
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1. The document appears to be lyrics from the song "The 7 Things I Hate About You" by The Ting Tings. It describes a girl reflecting on and getting over a past relationship.
2. She lists the 7 things she hates about her ex, such as him being vain, insecure, and making her love him. She tears up pictures of them and is comforted by friends.
3. Eventually she starts to think about the 7 things she likes about him, such as his hair, eyes, and the way he makes her laugh and cry. In the end, it seems he comes to apologize and she accepts.Powerpoint Presentation Lucy Mongan
Powerpoint Presentation Lucy Monganjackiemason
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The document discusses plans for a magazine focused on R&B music. Key points:
- The magazine will feature popular R&B artists like Rihanna, Keri Hilson, and Drake on the cover to attract audiences.
- Fashion in the magazine will emulate the sexy styles seen in Top Shop and Hollister to appeal to both male and female readers aged 16-24.
- The cover will use a bold masthead, prominent main image, and eye-catching colors and layout to attract buyers.
- The working title is "Lush" to convey the magazine's focus on R&B genre, style, and target audience.
Varsityproductions
Varsityproductionsjackiemason
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This document outlines Varsity Productions' plan for a 5-minute short film based on the teen drama genre. They chose this genre because they feel they can make the storyline seem realistic due to personal experiences, and they have access to teenage actors and typical teen drama settings. The group researched conventions of teen dramas such as stereotypes, adolescence, rebelling, love/sex, and college. They were inspired by films like Thirteen about experimenting with drugs and sex but planned to avoid explicit drug use or sexual content. They also looked at Sorority Row for stereotypical groups and costumes. Their audience research found their target is ages 15-18 of both genders who prefer exaggerated topics that seem personalVarsityproductions
Varsityproductionsjackiemason
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This document outlines Varsity Productions' plan for a 5-minute short film based on the teen drama genre. They chose this genre because they feel they can make the storyline seem realistic due to personal experiences, and they have access to teenage actors and typical teen drama settings. The group researched conventions of teen dramas such as stereotypes, adolescence, rebelling, love/sex, and college. They were inspired by films like Thirteen about experimenting with drugs and sex but planned to avoid explicit drug use or sexual content. They also looked at Sorority Row for stereotypical groups and costumes. Their audience research found their target is ages 15-18 of both genders who prefer exaggerated topics that seem personalFinished presentation on zombie film
Finished presentation on zombie filmjackiemason
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The document discusses plans for a short black comedy horror film about zombies. Section 1 discusses researching camera effects to make the film look grainy and low quality. Section 2 discusses choosing zombies as the genre and researching props, costumes, and actors. The main goal is to avoid making the film seem foolish or too ambitious. Section 3 discusses targeting the audience of teenagers and young adults aged 15-25, mainly male due to violence. Research showed zombies to be the most scary choice and that humor should be included but balanced with violence for dark comedy.Representation in TV Drama - handbook and key terms
Representation in TV Drama - handbook and key termsjackiemason
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This unit focuses on how TV dramas represent social groups through the use of camera work, editing, sound, and mise en scene. Students will analyze a 5-minute clip from a TV drama and discuss the representation of a social group using these technical elements. The assessment asks students to discuss representations of age, gender, sexuality, regional identity, ability, class, ethnicity, or other groups. Key concepts for each technical element are defined, such as shots, angles, movement, editing techniques, sound components, and aspects of mise en scene.Representation in TV Drama - handbook and key terms
Representation in TV Drama - handbook and key termsjackiemason
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This document provides definitions for key concepts related to camera work, editing, sound, and mise-en-scene in television drama. It will be used to analyze how certain groups such as gender, ethnicity and class are represented in clips from TV shows through the use of these technical elements. Students will watch and analyze clips, and write an essay discussing the representation of one such group with references to camerawork, editing, sound and mise-en-scene.Mp3 Facts
- 1. Universal Music Group plan to tackle ‘casual’ pirates/ downloaders and just ignore the ‘hardcore’ pirates/ downloaders as the latter group are doing it for kudos and bragging rights and will never turn to legal downloads(Sean Leonard)
- 2. In 2007 there were 890m illegal downloads compared to the 140m paid downloads.(Amy Bradley + Charlie Fereday)
- 3. In the Ukraine and China, internet pirates are not prosecuted as it is the individual downloaders who are considered to be committing the crime.(Beth Wright)
- 4. A quarter of a million British jobs in the music, film, TV, software and other creative industriescould be lost over the next five years if online piracy continues at its current rate.(Kelsey Baxendale)
- 5. In the U.S.A, 80 million less CDs where sold in 2002 than in 2001.(Ollie Noonan)
- 6. Due to illegal downloads,1.4 Billion pounds were lost to the British economy in 2008.(Felipe Zagotto)
- 7. The average student’s IPod contains 800 illegally downloaded tracks.(Simon Teasdale)
- 8. In some U.S. states illegal downloading can be punished by up to 3 years in prison and/or a£150 000 fine.(James Snowdon)
- 9. The Super Furry Animals have become the first band to release an album on DVD(Stuart Esdale)
- 10. In the year 2000, only 3.3 million mp3 players sold on the internet. By 2005 the figure had hit 23 million.(Tom Perkins)
- 11. The UK alone could loose up to a quarter of a million jobs by 2015(Steph Woods + Bryony Hardie)
- 12. Illegal file sharing could cost European countries 215 billion by 2015(Tom Dutton)
- 13. The music industry grew by 4.7% in the recession ridden 2008.People who don’t buy music still go to gigs and by music merchandise. (Gemma Wallace)
- 14. 180 million songs have been sold through ITunes worldwide.(Sam Brown and Amy Bradley)
- 15. MP3 causes structural unemployment to the music industry.(Tom Standen)
- 16. In 1997, 78 million singles were sold in the UK. Last year there were just 8.6 million.
- 17. 17% of all songs downloaded come from ALLofMP3.com in the UK
- 18. Because of the increase in downloadable music sales, more than 5000 record company employees have lost their jobs.(Michael Slater)
- 19. Sony have introduced ‘Key2audio CDs which cannot be copied.(Aphra Moores)
- 20. Piracy accounts for 95% of global music downloads.(Lewis Cooke, Rachel Clark and Amy Rudman)
- 21. People might have to pay an extra £24 on top of their internet /phone bills to cover the cost of file sharing.(Francesca Hoyes)
- 22. Spain, (one of the countries with the most illegal downloaders), has seen the record sales for artists in the top 50 fall by 65% since 2004. (Arran Cunningham)
- 23. “The re-prioritisation in recent years of live music over the recorded variety has been dramatic. Attendance at arena shows rose by 11% last year.Album sales dropped by 10% in the U.K. in 2009.(Laura Gregg)
- 24. A CD bought in a shop costs the same as a digital album bought online.
- 25. Some record companies have copy protected their discs to stop the music being shared (a voice can be heard speaking behind the music when it is copied, e.g.)(India Lewis)
- 26. The pirate music market is now so big (£2.86billion) it is of greater value than the legitimate music market of every country in the world, except the U.S.A. and Japan.(Justin Mears)
- 27. According to the RIAA’s own figures, over the last two years the music industry has produced 25% fewer CDs.(Amelia Hughes)
- 28. When Radiohead let fans pay what they wanted for their album ‘In Rainbows’ they made more money than for their last three albums put together.(Sam Morrisson)