The survey results show that the target audience for a new music magazine would be males and females aged 16-20. They prefer to receive musical news and updates through magazines on a monthly basis and are willing to pay between 贈3-5 for issues. Readers want the magazine to include a mixture of international/mainstream and local music news, with a focus on hip hop and R&B genres. Key elements to attract readers are celebrity artists and photos on the cover. Most would prefer an urban/street styled magazine format. This provides guidance on positioning an new magazine for this demographic.