際際滷

際際滷Share a Scribd company logo

Youth Trends 2010 (Tri-State Camp Conference)

Mark Graham
Mark Graham

The document discusses emerging youth trends for 2010 related to camp merchandise and branding. It identifies celebrity influences like Justin Timberlake and Jay-Z that shape teens' perceptions. Popular trends include slogan tees, hip hop styles, retro inspiration, mixing skate/surf/street styles. It recommends leveraging trends through artwork on classic pieces and utilizing online stores and social media to promote merchandise programs. Camps should understand camper culture, keep up with trends, get campers involved, and not be intimidated by trends but enhance their culture through current styles.

1 of 58
Youth Trends Dont Let Jay-Z Intimidate You, Make Him Work for You!!
Mark Graham and Lyndsay Borschke Who we are
In the next 60 minutes 油 An overview of emerging youth trends for 2010, specifically as it relates to merchandise and branding. Tips on how to engage campers and staff using the web and social media properties How to maximize profits and minimize administrative issues when designing a merchandise program.
#tscamp #youthtrends @CampRIGHTSLEEVE
Macro Trends
Celebrity Influence Justin Timberlake, Jay-Z, Hilary Duff, Jonas Brothers, Miley Cyrus
油
油
油
Celebrity Influence Justin Timberlake, Jay-Z, Hilary Duff, Jonas Brothers, Miley Cyrus Important to know who the players are (generational divide) Shaping teens perceptions about themselves
Self expression 油 Wearing your ideology/culture on your sleeve Walking billboards & demanding styles Individual identity Art, music, cultural and political statements are heard loud and clear by way of slogan tees/hoodies/jewelry
Slogan Tees
Obama Tees
油
Speed Sourcing Global production means trends have a shorter life span Kids have access to new designs/styles that are constantly changing H&M, Forever 21 Important to keep branding fresh annually
油
油
Crowd Sourcing/social media油 Camp contest to create 2010 design
油
油
Current Styles
Hip Hop Remains a huge influence on street wear 80's style footwear Bling oversized tees grillz, pimping cars Hoodies Canada Goose jackets/puffy jackets
油
Mixing Skate/Surf/Street 油 - Growing interest in the "hipster lifestyle/NEO HIPPY Deliberate display of ignoring the trends results in a trend. Skinny jeans on guys, scarves, leather, tiny tees with vintage logos.
油
油
Durability is cool油 Denim, plaid, textured material Denim jackets, plaid, fur hats, return of 30's/40's workwear. 油
油
油
Retro Inspiration Focus on the 80's and 90's, All over prints, neons, contrasting colors, band style shirts
油
油
For girls only Longer, slim fitting hoodies for women Leggings
油
油
ACCESSORIES are big! 油 Belts, necklaces, bracelets...could be the recession, or the fight to promote individualism that drives this, or both
油
油
Canadiana! Thank you Olympics
油
油
油
油
Retail Influences Hot retail: Quicksilver, Billabong, Abercrombie, Hollister, American Eagle, American Apparel, West Beach, Lulu Lemon
The How To
How to incorporate the trends and minimize the risk Teens and tweens are fickle you dont want to be stuck with inventory that doesnt sell Offer select trendy items as part of your pre-order so you only produce what the kids have selected Leverage trendy artwork on classic pieces
How to maximize profits and reduce administrative headaches Leverage technology to showcase your merchandise program and drive sales through vehicles such as: Camp Website Online Store Facebook page (Kandalore, Sanborn) Utilize online stores to reduce paper and administrative time compiling orders
油
油
油
油
油
油
油
Wrap Up
Final Thoughts Dont let Jay-Z intimidate you. Just know who he is Enhance your camp culture through current trends Understand the culture of your campers Keep up with trends through artwork & design Get your campers involved in the process Its okay to start slowly Embrace social media as a marketing tool Showcase your merchandise online
Resources Lookbook http://lookbook.nu/ Trendwatching www.trendwatching.com Threadless www.threadless.com Highsnobiety www.highsnobiety.com
油

More Related Content

Youth Trends 2010 (Tri-State Camp Conference)

  • 1. Youth Trends Dont Let Jay-Z Intimidate You, Make Him Work for You!!
  • 2. Mark Graham and Lyndsay Borschke Who we are
  • 3. In the next 60 minutes 油 An overview of emerging youth trends for 2010, specifically as it relates to merchandise and branding. Tips on how to engage campers and staff using the web and social media properties How to maximize profits and minimize administrative issues when designing a merchandise program.
  • 4. #tscamp #youthtrends @CampRIGHTSLEEVE
  • 6. Celebrity Influence Justin Timberlake, Jay-Z, Hilary Duff, Jonas Brothers, Miley Cyrus
  • 7. 油
  • 8. 油
  • 9. 油
  • 10. Celebrity Influence Justin Timberlake, Jay-Z, Hilary Duff, Jonas Brothers, Miley Cyrus Important to know who the players are (generational divide) Shaping teens perceptions about themselves
  • 11. Self expression 油 Wearing your ideology/culture on your sleeve Walking billboards & demanding styles Individual identity Art, music, cultural and political statements are heard loud and clear by way of slogan tees/hoodies/jewelry
  • 14. 油
  • 15. Speed Sourcing Global production means trends have a shorter life span Kids have access to new designs/styles that are constantly changing H&M, Forever 21 Important to keep branding fresh annually
  • 16. 油
  • 17. 油
  • 18. Crowd Sourcing/social media油 Camp contest to create 2010 design
  • 19. 油
  • 20. 油
  • 22. Hip Hop Remains a huge influence on street wear 80's style footwear Bling oversized tees grillz, pimping cars Hoodies Canada Goose jackets/puffy jackets
  • 23. 油
  • 24. Mixing Skate/Surf/Street 油 - Growing interest in the "hipster lifestyle/NEO HIPPY Deliberate display of ignoring the trends results in a trend. Skinny jeans on guys, scarves, leather, tiny tees with vintage logos.
  • 25. 油
  • 26. 油
  • 27. Durability is cool油 Denim, plaid, textured material Denim jackets, plaid, fur hats, return of 30's/40's workwear. 油
  • 28. 油
  • 29. 油
  • 30. Retro Inspiration Focus on the 80's and 90's, All over prints, neons, contrasting colors, band style shirts
  • 31. 油
  • 32. 油
  • 33. For girls only Longer, slim fitting hoodies for women Leggings
  • 34. 油
  • 35. 油
  • 36. ACCESSORIES are big! 油 Belts, necklaces, bracelets...could be the recession, or the fight to promote individualism that drives this, or both
  • 37. 油
  • 38. 油
  • 40. 油
  • 41. 油
  • 42. 油
  • 43. 油
  • 44. Retail Influences Hot retail: Quicksilver, Billabong, Abercrombie, Hollister, American Eagle, American Apparel, West Beach, Lulu Lemon
  • 46. How to incorporate the trends and minimize the risk Teens and tweens are fickle you dont want to be stuck with inventory that doesnt sell Offer select trendy items as part of your pre-order so you only produce what the kids have selected Leverage trendy artwork on classic pieces
  • 47. How to maximize profits and reduce administrative headaches Leverage technology to showcase your merchandise program and drive sales through vehicles such as: Camp Website Online Store Facebook page (Kandalore, Sanborn) Utilize online stores to reduce paper and administrative time compiling orders
  • 48. 油
  • 49. 油
  • 50. 油
  • 51. 油
  • 52. 油
  • 53. 油
  • 54. 油
  • 56. Final Thoughts Dont let Jay-Z intimidate you. Just know who he is Enhance your camp culture through current trends Understand the culture of your campers Keep up with trends through artwork & design Get your campers involved in the process Its okay to start slowly Embrace social media as a marketing tool Showcase your merchandise online
  • 57. Resources Lookbook http://lookbook.nu/ Trendwatching www.trendwatching.com Threadless www.threadless.com Highsnobiety www.highsnobiety.com
  • 58. 油