Global Head of Digital & Data Science Innovations at Kantar
Industry
Advertising / Marketing / PR
About
I've been in market research for more than 20 years (14 in Millward Brown, part of Kantar) and currently pioneer innovations and new developments in the fields of Search & Social Media, Internet of Things, Analytics and Data Science. Previously I was Global Head of Innovations of Kantar Millward Brown from Warwick UK, where my team developed and launched the Meaningfully Different Framework to measure brand equity. Before that I managed the Vermeer and Marketing Sciences practices in our Mexican office.
Mexican by birth but global citizen by decision. Forty seven years old, one baby girl, two ferrets, one dog and two cats. Studied Applied Maths for first degree (ITAM) and a Master in Ap...
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