Personal Information
Organization / Workplace
Greater Minneapolis-St. Paul Area United States
Occupation
Consulting Manager, Strategic Services
Industry
Advertising / Marketing / PR
About
• Design loyalty programs
• Analyze profitability of proposed B2B and B2C loyalty marketing programs and partnerships
• Design and execute targeted marketing campaigns resulting in strong top-line growth
• Write marketing program training materials for franchisee operations and financial managers
• Model strategic growth opportunities using customer segmentation and ROI analyses
• Outline functional requirements and use cases for functionality builds to enhance marketing technology solutions
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