I'm a communications nerd - with close to 20 years working at with brands and media agencies on both sides of the Atlantic. Although my experience leans heavily towards digital, my vision has always been on how to create ever-closer collaboration between the traditional (pre-1995) and digital (post-1996) roles within the agencies and organizations I've worked at.
With client and agency experience across CPG, Music & Entertainment, Travel, QSR and Finance I've seen that while micro trends impact industries in different ways, the macro trends in consumer consumption are the real drivers of innovation. More than anything else the consumer is driving the rise of industry obsession (i.e., bi...
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