Socialbakers Harvard Presentation
?
3 likes?1,364 views
This document discusses metrics for measuring return on investment (ROI) in social media. It notes that the average Facebook user is a fan of 37 pages and likes 36 posts per month compared to a brand's average of 7 posts. Return on engagement (ROE) is an alternative metric to ROI for social media. It also provides examples of companies like KLM that have achieved a high ROI through engaged customer service on social platforms.
Socialbakers Harvard Presentation
- 1. ROI in Social media 27. 10. 2012, Harvard Business School
- 2. Highlights Clients 150 people Marketer visits www.socialbakers.com 1000 clients
- 3. Users on Facebook 1 BILLION USERS Facebook 130 BILLION USER CONNECTIONS 37 BILLION FAN CONNECTIONS 40 34.6 36.7 35 30 32.1 Liked pages 25 26.0 20 17.2 15 12.4 10 5 4,5 0 Oct2009 Apr2009 Oct2010 Apr2010 Oct2011 Apr2011 Oct2012 Average user on Facebook is a fan of 37 pages!
- 4. Social is changing all the time Brands 1 Billion users Platforms are changing are changing are changing = increasing ＾noise￣
- 5. Return on Engagement ROE = Return On Engagement ROI
- 6. KLM
- 7. Socially Devoted C Customer service How many Questions have been answered?
- 8. Average Number of Brand Pages Posts 36 posts per month vs. 7 posts per month
- 9. Average Liked Pages per User 40 34.6 36.7 35 30 32.1 Liked pages 25 26.0 20 17.2 15 12.4 10 5 4,5 0 Oct2009 Apr2009 Oct2010 Apr2010 Oct2011 Apr2011 Oct2012
- 10. Top METRICS in Social media
- 11. jan@socialbakers.com @janrezab
Editor's Notes
- 45 seconds C give them an update＾we are not your next door social analytics agency￣
- Imagine how good you¨d feel when you write a brand and they respond in a couple minutes, every time in social media.
- Imagine how good you¨d feel when you write a brand and they respond in a couple minutes, every time in social media.
- Imagine how good you¨d feel when you write a brand and they respond in a couple minutes, every time in social media.