From branding, to agency management and operations, to launching new and innovative businesses within, and in partnership with, the agencies I鈥檝e worked at, my Advertising and Marketing Agency career has given me the opportunity to work with many industries including CPG, retail, finance, real estate, fashion, food and beverage, and technology, while always being focused on one truth: No one likes to be sold anything, but everyone loves a great story.
So here's my story: after 13 years as partner of Philter Communications and Mars-Philter in Toronto, I moved to the US to dig deeper into the shopper marketing industry and what motivates shoppers, brands and retailers. And as the marketing...
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shopper marketingwhat is shopper marketingretail communicationsretail designretailconsumers vs shoppersshopper insights
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