Preparing and implementing company's presence considering its public website and social media platforms. Coordinating certain marketing activities like performance campaigns and taking care of user experience while interacting with companies public website/landing pages. Also making things happen on the level of production, not just the strategy, planning and tactics but also practicing/producing and managing web content, choosing the right social media management and content curating tools, building up a team of social media managers (community managers) within the organization...
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