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digital marketing social media marketing social marketing salo social media mobile marketing digital strategy big data omnichannel retailing mobile big data analytics; sentiment analysis; cloud comp digital digital advertising university of helsinki social crm; mobile crm; customer experience; 360-v food value capture user generated content user generated content digital marketing managemen apps virtual worlds service development retail apple facebook marketing online marketing starbucks lush online communities cbim aalto university services sauna experience keynote jari salo jyväskylä kau social commerce panel; social commerce framework; visiting lecture. jari salo. university of bergamo online learning facebook learning mobile learnnig blended learning university of cape town; seminar speech; digital m multichannel retailing telematics value creation dell new product development blogs volvo social shopping platforms ecosystems online recipes food purchasing jari salo attribution models digital retailing live case case industry collaboration higher education education and training digital learning digital teaching digital media marketing marketing management cooperation china innovation newsletters smart displays digital marketing management marketing automization digital marketing in the food industry guest lectu smart sensors data science iot transformation predictive analytics algorithims sentiment analysis cloud comp big data analytics wharton baker retailing seminar ama cb-sig msi online social shopping city of nanjing