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Organization / Workplace
Helsinki Area, Finland Finland
Occupation
Professor of Marketing at University of Helsinki
Industry
Education
Website
About
Digital marketing (B2B, B2C)
Social media
Mobile commerce, mobile marketing,
business relationships and networks
Specialties: - Consultant & researcher in digital marketing. Especially digitization of relationships both B2C and B2B
- Also doing mobile commerce (including mobile marketing and advertising)
Contact Details
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digital marketing
social media marketing
social marketing
salo
social media
mobile marketing
digital strategy
big data
omnichannel retailing
mobile
big data analytics; sentiment analysis; cloud comp
digital
digital advertising
university of helsinki
social crm; mobile crm; customer experience; 360-v
food
value capture
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virtual worlds
service development
retail
apple
facebook marketing
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online communities
cbim
aalto university
services
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online learning
facebook learning
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blended learning
university of cape town; seminar speech; digital m
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digital marketing in the food industry guest lectu
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wharton
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