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How Product and Design
   Come Together




      Charlotte UX Group
        June 14, 2010

        Jason Silverstein
quick intro

   hi.

   unc - chem, journ. // smu - biz

   video > internet des/dev > inet biz.

   thsn > nba > thsn > ss > y > oi > acbj

   husband. dad. health & 鍖tness. sports. photo.

   @sleuth // jasonsilverstein.com
introduction to product




  up 鍖rst: new or existing
new: products usually start vague
or want to improve on @#$%
existing products: layers...
...and constant
 renovations or
      additions
a few assumptions




 (to help today兵s 鍖ow)
you understand market(s)
you want pro鍖t
you have passion for your
product and audience
you want to work for your goals
you have a team or org
products do die :-/




    (*moment of silence.*)
product framework(s)
people, process & product

 people - the product organization
   egos. camaraderie. leadership.
 process - activities & work鍖ow
   distinct groups. right tools. versions.
 product - the initiative(s)
   features. roadmaps. ownership.
uniqueness of product org roles

 product manager
 sales & business development
 marketing (and/or content)
 engineering, systems and ops
 customer service
 and now...
more specialization!
UX/UED as host/hostess (?)




subtitle: you own more than pretty
visible parts of the house, inc. entrance
interior design, too (visual design)
some info/site
    architecture
(interaction design)
providing good guest /
 visitor cues (usability)
other things as assigned

 prototyping / testing
 you 鍖gure it out
 banner ads (still happens, I know)
 interpreting and communicating
  alignment with business/pms

 more...
examples of UX/product alignment
interfaces: little things do matter
consistency, site-wide (style guide)
consistency, network-style (ex. 1)
consistency, network-style (ex. 2)
follow internet standard UI
in closing


   UX is the presentation of business goals

   specialization is double-edged

   you must communicate, have passion

   you must be ok with change

   let兵s chat (more!)
end

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Editor's Notes

  • #19: Examples in internet industry: Front-end. PHP. Ruby. HTML5. UX. Sysadmin. Perl. Cocoa Touch. Analyst. SEO/SEM. Ad Ops. Media buyer. Social marketing.