Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Chief Marketing Officer, Healthcare IT
Industry
Technology / Software / Internet
About
Responsible for all aspects of marketing for $1.7B division of GE Healthcare. Lead 90-person global team.
• Contributed to 5% growth in new install orders & generated $140M of new demand funnel – 56% annual increase.
• Repositioned GE Healthcare IT as the market leader in Integrated Care Solutions through multi-faceted campaign.
• Responsible for $45M annual marketing budget – people and programs. Executed to within 0.2% of 2014 target.
• Created first-ever inbound marketing campaign, with blog that increased website traffic by 5x from prior year.
• Developed 18-month and 3-year business strategy, including opportunity assessment and go-to-market.
• Successfully execut...
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