-Conduct keyword research and selection for pay-per-click campaigns and SEO.
- Monitor on an on-going basis, SEO results and manage project to ensure continued high rankings.
- Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
- Proactively make strategic PPC campaign recommendations.
- Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
- Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
- Optimize landing pages for search engine quality score.
- Social media strategy and management: Blog posts, Forums, Pinterest, Twitter, LinkedIn and