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Occupation
Strategy Director, EMM
Industry
Technology / Software / Internet
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About
Jay leads product strategy for cross-channel marketing within IBM's Enterprise Marketing Management group. His team is responsible for market analysis, customer insight, and product innovation functions. He came to IBM through its acquisition of Unica. Henderson has over 15 years' experience in multi-channel marketing and customer analytics. Prior to joining Unica, Jay ran marketing at text mining innovator ClearForest (acquired by Thomson Reuters). Previously, he served in various marketing roles at predictive analytics SPSS (also part of IBM), web analytics pioneer at NetGenesis, and management consulting firm Cambridge Technology Group.
Jay holds degrees from MIT's Sloan School of Mana
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