A leader in Strategic Brand Management and Eventology for the Beverage Category of the FMCG Industry as well as the Mobile and Broadband categories in the Telecommunications industry.
Has killed off leading competitor brands in the FMCG beverage category (ex. Explode, Samurai, Red Bull, Lipovitan, Etc.) at the same time is continually growing the Cobra Energy Drink brand in both volume and value faster than the Energy drink category despite 2011鈥檚 declining beverage sector.
As a strategic innovation leader, is also currently future-proofing the Cobra brand鈥檚 dominant market position, successfully encroaching on various other beverage categories and conquering new markets.
Has over...
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