CREATING CONTENT - HARNESSING ANALYTICS - BUILDING ONLINE AUDIENCES
I am an experienced digital content producer who has worked with leading brands to deliver exciting editorial projects. My focus is on understanding the brand, using analytics data to spot new opportunities for audience engagement, and then programming content which drives search traffic and social sharing.
I started at Fresh Business Thinking, a leading advice site for small business owners. Here I overhauled the site's daily news service. I focused our output on niche areas where we could make major gains in search traffic i.e. technology stories. This saw the site top-ranked in Google News.
I then joined Lloyd鈥檚 ...
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