John heads up the 360掳 Digital Influence team - Ogilvy PR鈥檚 global, digital word of mouth marketing practice. He has developed and executed social media strategy for clients as diverse as Ford, Unilever, DuPont, Lenovo, Cisco and more. The team鈥檚 focus is on engaging through conversations, outreach to new influencers and word of mouth marketing.
John is a Web 1.0 graduate. As Creative Director at Discovery Communications, he transformed a single web site into 14 Web communities and services. In the early nineties, when interactive television was imminent, John headed up the creative studio for the joint ITV venture between Viacom and AT&T.
John is past president of the Word of
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