Personal Information
Organization / Workplace
Sacramento, California Area United States
Occupation
Managing Partner at SpeakLocal - A Sacramento Business Development & Digital Marketing Agency
Industry
Advertising / Marketing / PR
Website
http://www.JimBonfield.comAbout
The simple version: Everything STARTS (Or should) with an exploration of a client's recent-past customer data file (data analytics). THIS gives us the insight that makes the recommended path much more likely to succeed.
If we can use recent-past customer data to truly understand WHO is most likely to CONVERT and who buys your products and services, who doesn't buy and WHY, the next steps become much clearer.
Having an in-depth understanding of the types of customers that are likely to be interested in your products or services, also allows us to understand how to "speak" to them and from there we can easily determine where to find them online or in your local or national trade area/ma...
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