Personal Information
Organization / Workplace
Turin Area, Italy Italy
Occupation
Creative Director, Sr Partner, Experientia
Industry
Design
Website
http://www.experientia.comAbout
In my work I focus specifically on people’s experience of mobile services and applications to support sustainable lifestyles. I advocate a strategic integration of user experience modeling, design, prototyping and iterative testing to improve the desirability of products and services.
Specialties: interaction design - behavioral change, mobile, IPTV, smart metering, consumer electronics; interface design; service design; user experience modelling; experience prototyping - fast, iterative, test
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