I'm a tech-savvy marketing executive, with a knack for making companies grow. I鈥檓 a big believer in try/measure/refine. And, I鈥檝e had the fantastic opportunity to build and execute marketing strategies for 5 startups, 2 global companies and my own consulting business.
START UP & MOBILE COMMERCE
I started my career in business journalism, but soon switched to marketing, and served as Marketing Director for the Florida region of Powertel, where I helped grow the region from 0 to 100,000 subscribers in 5 years. As a side project, I developed the first mobile payments trial in the US, presenting the results in European Mobile Commerce conferences.
RETENTION MARKETING
When Powertel was acqu...
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