Personal Information
Organization / Workplace
Toronto, Canada Area, ON Canada
Occupation
Digital Marketing Professor, Strategist and Unaccredited Anthropologist
Industry
Advertising / Marketing / PR
Website
About
A self-proclaimed “unaccredited digital anthropologist” and one of the original 'digital natives' I created my first website in the early years of the worldwide web and have been living a digital life ever since. Now that digital media has gone social, I have a social life too.
Enamored by cool technology but fascinated by human behaviour, I help clients understand how digital, social, mobile, and other ‘geeky stuff’ affects their business and then turn that knowledge into effective digital marketing strategies. I've been fortunate to work with great clients across a wide variety of sectors, including retail, CPG, automotive, financial services, entertainment, real-estate and health
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