I used to think of myself as a marketer - loved the thrill ride of creating programs that took customers on a journey and compelled them to action. Then I began working in Sales and Customer Care Enablement, moving further up the chain of influence in the life cycle of a customer. Today, I'm still a marketer at heart but my thrill ride has a slightly different journey, and more powerful result, with direct impact on the productivity of our Sales and Care teams. Quite a rush.
As a Sr. Content Strategist for SaaS Global Enablement, I take all of my marketing, design and content expertise and deliver a content strategy and ecosystem that empowers the Sales & Care organization for the Citri...
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