Introduction to Social Media B2B with Food Service Examples
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This document introduces social media for business-to-business purposes and provides examples from the food service industry. It defines social media, notes that three out of four people use social media, and explains why businesses use social media for blogs, Twitter, Facebook, LinkedIn, online communities, and customer relationship management. The document encourages connecting via email or Twitter for more information.
Introduction to Social Media B2B with Food Service Examples
- 1. Introduction to Social Media for B2B Jeffrey L. Cohen, Social Media Marketing Mgr Howard, Merrell & Partners Using Food Service Examples
- 2. What is Social Media?
- 7. Who Uses Social Media?
- 8. 3 out of 4 people use social media
- 14. Blogs
- 18. Twitter
- 25. Facebook
- 29. LinkedIn
- 33. Community
- 36. CRM
- 38. Online Solutions
- 41. Contact: jcohen@merrellgroup.com Twitter: @jeffreylcohen