I started my career in technical roles, but was always drawn to marketing because I enjoyed transforming complex technical concepts into engaging messaging (and related materials) that resonates with either business or technical audiences.
Fortunately in the beginnning of my marketing career, I worked with a number of world-renowned software companies in their product marketing or product strategy organizations where I was exposed to best practices in outbound product marketing and product development.
I took that experience to form a management consulting firm - the Genysys Group - and partnered with high tech companies to drive strategic and tactical initiatives for companies intere...
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