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Smoking




Name : Jendan Hassan Jendan
  Student ID: 114331512
         Superfither
     Ibrahim Alidaine
Toll of Smoking
         USA: 400,000 premature deaths annually
                                      ? one every 45 sec
            ? annual health care costs $50 billion (1993)
            Worldwide: 3,000,000 deaths annually
                                     ? one every 10 sec
                ? 1 billion people smoke about 6 trillion
                                       cigarettes a year

Revenues of US tobacco companies: $32 billion (1991)
 Marketing & promotional budget: $6 billion (1993))
Do tobacco companies target kids?

  Tobacco industry ¡°needs¡± to replace 3,000
          smokers who die or quit each day
    Very small percentage of smokers begin
                                 after teens
                              Go figure ¡­
Smoking
Accoun Counte Wome              Men       %      Smoking
            t     ry    n
           100        10        20        60       90        569




¡°Today, nearly 3,000 young people across our country will begin smoking
regularly. Of these 3,000 young people, 1,000 will lose that gamble to the
diseases caused by smoking. The net effect of this is that among children
living in America today, 5 million will die an early, preventable death
because of a decision made as a child.¡±
Donna E. Shalala, PhD (Syracuse)
(Former) Secretary, U.S. Department of Health and Human Services
Are teens influenced by advertising?
                  60
                  50
                  40
         Percent 30
                                                    advertising
                  20                                teens
                  10                                adults

                  0
                       Marlboro




                                          Newport
                                  Camel

Period of study
1973-1993
Nicotine dependence
                                          Addiction/dependence
                                 ? can¡¯t stop when you want to
                 ? continue use, despite clear evidence of harm
                                 ? clear withdrawal symptoms
                     ? nicotine: depressed mood, insomnia, irritability,
                                              difficulty concentrating
                                               but no intoxication
                                  ? unlike cocaine, heroin, alcohol

Approx. 44% of the cigarettes smoked in the United States are smoked by
the mentally ill.               ¡ª Harvard Medical School study (11/2000)
Brain regions & pathways




judgment

      reward
Tobacco Documents
                               Tobacco industry
               ? knew about nicotine addiction
                      ? adjusted nicotine levels
                   ? targeted youngsters in ads
                  Liggett Group caves in first (3/97)
         ? Leads to $246 billion deal (thru 2025) between
    (attorneys general of) 46 states and the major tobacco
                                                 companies
   ? Also underwrite campaign to cut under-age smoking
          and substance abuse, and educate smokers about
                                diseases related to tobacco
Women also are susceptible to smoking-related
reproductive problems, such as cervical cancer and
early menopause. And he says smoking during
pregnancy remains a public health problem,
increasing the risk of stillbirth and sudden infant
death syndrome.
In 1964, 52% of men smoked, compared with 34%
of women. Today, about 26% of men and 22% of
women smoke.
Satcher blames aggressive marketing for the
continuing appeal of cigarettes. The Federal Trade
Commission says the five leading cigarette
companies spent $8.24 billion on marketing in 1999,
up 22% from '98.
¡­
If you smoke, please quit!

More Related Content

Smoking

  • 1. Smoking Name : Jendan Hassan Jendan Student ID: 114331512 Superfither Ibrahim Alidaine
  • 2. Toll of Smoking USA: 400,000 premature deaths annually ? one every 45 sec ? annual health care costs $50 billion (1993) Worldwide: 3,000,000 deaths annually ? one every 10 sec ? 1 billion people smoke about 6 trillion cigarettes a year Revenues of US tobacco companies: $32 billion (1991) Marketing & promotional budget: $6 billion (1993))
  • 3. Do tobacco companies target kids? Tobacco industry ¡°needs¡± to replace 3,000 smokers who die or quit each day Very small percentage of smokers begin after teens Go figure ¡­
  • 5. Accoun Counte Wome Men % Smoking t ry n 100 10 20 60 90 569 ¡°Today, nearly 3,000 young people across our country will begin smoking regularly. Of these 3,000 young people, 1,000 will lose that gamble to the diseases caused by smoking. The net effect of this is that among children living in America today, 5 million will die an early, preventable death because of a decision made as a child.¡± Donna E. Shalala, PhD (Syracuse) (Former) Secretary, U.S. Department of Health and Human Services
  • 6. Are teens influenced by advertising? 60 50 40 Percent 30 advertising 20 teens 10 adults 0 Marlboro Newport Camel Period of study 1973-1993
  • 7. Nicotine dependence Addiction/dependence ? can¡¯t stop when you want to ? continue use, despite clear evidence of harm ? clear withdrawal symptoms ? nicotine: depressed mood, insomnia, irritability, difficulty concentrating but no intoxication ? unlike cocaine, heroin, alcohol Approx. 44% of the cigarettes smoked in the United States are smoked by the mentally ill. ¡ª Harvard Medical School study (11/2000)
  • 8. Brain regions & pathways judgment reward
  • 9. Tobacco Documents Tobacco industry ? knew about nicotine addiction ? adjusted nicotine levels ? targeted youngsters in ads Liggett Group caves in first (3/97) ? Leads to $246 billion deal (thru 2025) between (attorneys general of) 46 states and the major tobacco companies ? Also underwrite campaign to cut under-age smoking and substance abuse, and educate smokers about diseases related to tobacco
  • 10. Women also are susceptible to smoking-related reproductive problems, such as cervical cancer and early menopause. And he says smoking during pregnancy remains a public health problem, increasing the risk of stillbirth and sudden infant death syndrome. In 1964, 52% of men smoked, compared with 34% of women. Today, about 26% of men and 22% of women smoke. Satcher blames aggressive marketing for the continuing appeal of cigarettes. The Federal Trade Commission says the five leading cigarette companies spent $8.24 billion on marketing in 1999, up 22% from '98. ¡­
  • 11. If you smoke, please quit!

Editor's Notes

  • #6: http://www.cdc.gov/tobacco/overview/oshaag.htm
  • #7: http://sddt.com/files/librarywire/96wireheadlines/04_96/DN96_04_03/DN96_04_02_ff.html Teens, however, appeared more responsive - not to every ad, but to eye-catching ones, he argued. For example, Marlboro with its rugged Marlboro Man accounted for 12.7 percent of industry advertising over the 20 years. It won 59.5 percent of the teen smoking market vs. 21.9 percent of the adult market, Pollay reported. Camel accounted for 4.9 percent advertising, and won 8.7 percent of the teen market and 3.7 percent of adults. Newport accounted for 4.7 percent of advertising, and won 11.1 percent of the teen market and 3.8 percent of adults.
  • #10: http://www.nida.nih.gov/Teaching/teaching2.html
  • #11: ¡° Cigarette Recall¡± ad 4/1/2001 http://thetruth.com/sections/features/aprilfools/media/recall60_MSTR.mov