Smoking causes 400,000 premature deaths annually in the USA and 3 million deaths worldwide. The tobacco industry needs to replace 3000 smokers who die or quit each day, and may target kids to maintain their customer base. Nicotine is highly addictive, and the tobacco industry was aware of nicotine's addictive properties and manipulated nicotine levels in cigarettes. While smoking rates have declined, it remains a major public health problem.
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Smoking
1. Smoking
Name : Jendan Hassan Jendan
Student ID: 114331512
Superfither
Ibrahim Alidaine
2. Toll of Smoking
USA: 400,000 premature deaths annually
? one every 45 sec
? annual health care costs $50 billion (1993)
Worldwide: 3,000,000 deaths annually
? one every 10 sec
? 1 billion people smoke about 6 trillion
cigarettes a year
Revenues of US tobacco companies: $32 billion (1991)
Marketing & promotional budget: $6 billion (1993))
3. Do tobacco companies target kids?
Tobacco industry ¡°needs¡± to replace 3,000
smokers who die or quit each day
Very small percentage of smokers begin
after teens
Go figure ¡
5. Accoun Counte Wome Men % Smoking
t ry n
100 10 20 60 90 569
¡°Today, nearly 3,000 young people across our country will begin smoking
regularly. Of these 3,000 young people, 1,000 will lose that gamble to the
diseases caused by smoking. The net effect of this is that among children
living in America today, 5 million will die an early, preventable death
because of a decision made as a child.¡±
Donna E. Shalala, PhD (Syracuse)
(Former) Secretary, U.S. Department of Health and Human Services
6. Are teens influenced by advertising?
60
50
40
Percent 30
advertising
20 teens
10 adults
0
Marlboro
Newport
Camel
Period of study
1973-1993
7. Nicotine dependence
Addiction/dependence
? can¡¯t stop when you want to
? continue use, despite clear evidence of harm
? clear withdrawal symptoms
? nicotine: depressed mood, insomnia, irritability,
difficulty concentrating
but no intoxication
? unlike cocaine, heroin, alcohol
Approx. 44% of the cigarettes smoked in the United States are smoked by
the mentally ill. ¡ª Harvard Medical School study (11/2000)
9. Tobacco Documents
Tobacco industry
? knew about nicotine addiction
? adjusted nicotine levels
? targeted youngsters in ads
Liggett Group caves in first (3/97)
? Leads to $246 billion deal (thru 2025) between
(attorneys general of) 46 states and the major tobacco
companies
? Also underwrite campaign to cut under-age smoking
and substance abuse, and educate smokers about
diseases related to tobacco
10. Women also are susceptible to smoking-related
reproductive problems, such as cervical cancer and
early menopause. And he says smoking during
pregnancy remains a public health problem,
increasing the risk of stillbirth and sudden infant
death syndrome.
In 1964, 52% of men smoked, compared with 34%
of women. Today, about 26% of men and 22% of
women smoke.
Satcher blames aggressive marketing for the
continuing appeal of cigarettes. The Federal Trade
Commission says the five leading cigarette
companies spent $8.24 billion on marketing in 1999,
up 22% from '98.
¡
#7: http://sddt.com/files/librarywire/96wireheadlines/04_96/DN96_04_03/DN96_04_02_ff.html Teens, however, appeared more responsive - not to every ad, but to eye-catching ones, he argued. For example, Marlboro with its rugged Marlboro Man accounted for 12.7 percent of industry advertising over the 20 years. It won 59.5 percent of the teen smoking market vs. 21.9 percent of the adult market, Pollay reported. Camel accounted for 4.9 percent advertising, and won 8.7 percent of the teen market and 3.7 percent of adults. Newport accounted for 4.7 percent of advertising, and won 11.1 percent of the teen market and 3.8 percent of adults.