Ask a reseller webinar 2 14-2013 revised
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This document provides advice for those wanting to enter the SEO business. It discusses establishing a solid foundation by building expertise, defining scope, and prioritizing customer service. It recommends optimizing one's website, running PPC and content campaigns, and using tools like analytics and tracking to prove strategies. Getting started clients involves prospecting lists, outreach, and tracking results. New clients should receive keyword research, onboarding documents, and initial onsite optimizations. Systems for invoicing, project management and continual learning are also important for business growth. The overall message is to invest in one's business and clients.
Ask a reseller webinar 2 14-2013 revised
- 2. So You Want to Be in the SEO Business? Learning from the school of Hard Knocks Chuck- Expert in Training
- 3. Why To? ????????????????????????????????? ????????????????????????????????? ????????????????????????????????? When you have your why to your how to will come
- 4. What is Your Foundation? What are you building your business personality around? Your expertise Your scope of products Customer service Making money for your clients Being a star Creating jobs for others
- 5. Our Foundation Making others successful I believe that people will start out doing business because they are convinced that you will do a good job but they will keep doing business with you because they trust you and like you. -Chuck
- 6. So How Do You Start? Build an outstanding website Have an outstanding, helpful, relevant blog on your site. Keep it current. Have Hubshout optimize your website and dont be cheap. Dont expect your customer to buy big if you dont. Do a PPC campaign (even it is a small one). You wont sell it if you dont own it. Have an email or Newsletter strategy. Make it helpful. Freshen your list and keep it current. Build a social strategy In other words, PROVE YOUR OWN THEORIES!
- 7. How Do I Get Clients? Make a list Start a PPC campaign Start an SEO campaign Start an email campaign Work the phones Cold Call Track your results and improve on your methods
- 8. So you got a hot one! Now what? Now What? The Proposal
- 9. Now You Have a Client! Now What? Start them out right!
- 10. Start Them Out Right! Keywords Analytics Tracking Dash board Writer Instructions Blog Onsite SEO review New content Make yourself a check list
- 11. Getting Your Clients Through Infancy Never underestimate how important the first three months are to a new SEO client When you get them successful, Ask them for referrals!
- 12. General Things to Be Successful Polish Your Pitch Use the Tools That Are Given To You Build systems that will support your growth.
- 13. Use the Tools That Are Given To You Online proposal tool White papers Phone tracking system Webgrader Marketing collateral Premium Writer Service Photo archive Custom newsletter service Free pre-written nurture Lead tracking emails Reputation monitoring Search News Account Manager
- 14. Establish a Good Back End Invoicing Contact manager Credit Cards Project Manager Build systems that will grow with your business
- 15. Keep Learning conferences Seminars Videos Invest in your business
- 16. Keep Learning Fake It Until You Make It Never Let Them See You Sweat
- 17. Collect Your Freebie! Thanks for staying until the end of this live Webinar. You are eligible to receive FREE phone-tracking setup on any website that has an active service plan on it. The value of this is $50! We are offering it to YOU for only $1. Act Now. You must submit a support ticket before 5PM EST today to claim your freebie. How: Go into your portal and raise a support task on the campaign where youd like us to put the phone-tracking on! Include WEBINAR214 in the support task notes.
- 18. The End! Thank you for joining us!