Director, Global Information & Intelligence at Ogilvy & Mather
Industry
Advertising / Marketing / PR
About
- Market and competitive analysis professional with 11 years' experience, including agency and client-side roles.
- Expert strategist responsible for creating and presenting consulting-style competitive brand reviews, which offer clients actionable insights and generate revenue for the agency. These reviews have also helped inform successful new business pitches for the agency. Published the agency's definitive guide to competitive reviews, which has been circulated throughout the global network.
- Experience in delivering market and competitive insights across a range of client sectors, including consumer products, financial services, manufacturing & industrials, healthcare, telecommu...
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