Launching a product
Download as PPTX, PDF
1 like347 views
This document provides tips and information for launching a new product. It discusses the importance of internal communications, creating value for customers, targeting the right audience, preparing the product, creating hype and events to showcase the product, keeping audiences engaged, celebrating a successful launch, generating press releases, and continuing sales efforts after launch. The document uses the example of launching a new VoIP telephone service in South Africa to illustrate these tips.
Launching a product
- 1. Launching a ProductJenny Craig
- 2. Definition of a Product LaunchThe debut of a product into the market. The product launch signifies the point at which consumers first have access to a new product.Source: Business Dictionary.com
- 3. 13 Tips to a product Launch1. Internal Communications2. Create a unique value proposition3.Target ideal customers4. Create the hype around the product launch5. Preparation of the product6.The Fun Side7. Dress Rehearsal8. The Events9. Keep Audience Captivated10. Celebrations11. Back to Reality12. Product launched successfully?13. Press Releases
- 5. Create a unique value proposition
- 7. PREPARATIONBe ready when opportunity comes Luck is the time when preparation and opportunity meet
- 8. Preparation continuedRoad map of devicesEnd GoalWindows 7AndroidiPhoneBlackberry
- 10. The Fun Side
- 11. Dress RehearsalThe DemoTestingRoom Layout
- 12. The Event
- 13. Cape Town LaunchThe VenueDedicated CTN Sales teamThe Invite
- 14. Johannesburg LaunchThe InviteGSM PartnerThe Venue
- 16. Durban Launch
- 17. CELEBRATIONS
- 18. Back To RealitySuper Star SellingRevenue and cash incentivesClosing deals
- 19. Product Successfully LaunchedBY AN EXTRAORDINARY TEAMTHANK YOU TO EACH OF YOU INVOLVED
- 20. Press ReleasesVoIP service takes on cellphone giantsInternet Solutions starts gnawing at the cellphone pie - and some day your calls will cost lessDidatas IS takes aim at mobile operators
- 21. Thank you
Editor's Notes
- #2: Launching a product Entrance VoIS Mobile is what I am presenting on today
- #3: So what a Product Launch definition? This was taken by Business Dictionary.com
- #4: Talk about the slides we are presenting on
- #5: Internal communications about the actual product and the launch there of. How do we communicate the product and the launch internally? We ran certain imcentives to sales like a free phone for GSM deal sold and R8000.00 cash for FMC deal clsoed.
- #6: So we have got this cool product now how do we get people interested in it? Free calls, build a community, bring calls onnet away from them gsm providers
- #7: Top 500 companies where the money is low hanging fruit High density areasThe corridor worrier like Ari Gold Onboard the Execs as wellUsers making lots of calls to one another in building
- #8: As Justin says this was when he was 20kgs lighter Preparation Be ready when opportunity comes Luck is the time when preparation and opportunity meet how we market the product, the actual application what we want it to look and feel like the back infra and the network all in 26 months we managed to take an idea and really bring it to life. Preparation is very key to a product launch its abpur ticking all the boxes
- #9: What is the look and feel of the productRoad map
- #10: Creating the Hype The slogan to get people thinking OnNet is the new Pink get people thinking what is this and I have to be there
- #11: Finding the venue, choosing the d辿cor and drinks. Product collateral packs, name badges just incase you forget your name. Gift bags as a little thank you for attending our launch
- #12: Testing the microphones and screen, ensure the layout of the room is set up correctly. Testing the application to ensure demos will work as smooth as possible. Presenter reviewing and going through the presentation.
- #13: The actual event taking place, everyone seated and ready to have their minds blown away. Interesting facts and what and how the product works is explained during the presentation
- #14: Launched FMC with NM in CTN on 12 May 2010. Had about 30 clients attend and have had some great traction on both FMC and GSM Side Number 1 meaning our product is number 1
- #15: Jhb launch took place on 10 June 2010 roughly about 40 Clients attended. Some demos were held and technical discussions. Positive feedback was well receieved
- #16: Get them a little intoxicated!!! Keep the interest through out the launch presentation by making controversial statements in the beginning, middle and end of with a power statement.2 x journalists one tweeting and the other updating on the interwebs
- #17: Dbn 29 July 2010 and PE around Aug
- #18: The team out to celebrate a long awaited launch of FMC.. Dinner and drinks. Some live singing and dancing were held at The Rocket in Rivonia everyone had a blast. Its key to celebrate these things as
- #19: Right so party is over now back to reality and doing some Super Star selling and perusing leads. Sales to be our super star sellers, bringing in revenue for the business also giving those super star sales people incentives and ensuring signed POCs and contracts.
- #20: So through cycle of long hard work and dedication we finally have brought a product to the SA market that can save them costs and increase productivity. All couldnt be achieved with out the team behind us!!!!
- #21: Just some of the noise that was created after the launch