We must all become better at creating systems, places, buildings and things, that resonate with the human factor – our social bonds, our need for beauty, dignity, creativity and a greater meaning – instead of neglecting it. Solutions that surprise people pleasantly by meeting them where they are, understanding what they want to accomplish, and helping them in their effort. By understanding what people believe, do and need, anthropology can help us create superior solutions and a better world.
I am founder and CEO of Linnet Research www.linnetresearch.dk. I am an anthropologist with a PhD in consumer behavior. I like to engage as a researcher with people´s words, actions, hopes and dreams...