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Public Media 09 Presentation | Public Media 2.0: Dynamic, Engaged Publics, by Jessica Clark and Pat Aufderheide of the Center for Social Media

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This presentation highlights findings from a white paper published by the Center for Social Media at www.futureofpublicmedia.net.

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Public Media 2.0: Dynamic, Engaged Publics Jessica Clark Pat Aufderheide www.futureofpublicmedia.net
Whats Public Media 2.0? Mission: Provide content/context for publics to form around shared issues without political or corporate interference Paradigm shifts: - from broadcast to network - from consumption to conversation - from situated to ubiquitous
Two ways to thrive: Create/curate original, relevant content Directly engage publics around issuesboth online and off
Example: Public Radio Tuner http://www.publicradiotuner.com Example: Ushahidi on Al Jazeera http://labs.aljazeera.net/warongaza/
Shifting tools & platforms rise of broadband escalating mobile penetration mashups and databases multiplayer games media in the cloud APIs and visualizations
Public Media 09 Presentation | Public Media 2.0: Dynamic, Engaged Publics, by Jessica Clark and Pat Aufderheide of the Center for Social Media
Shifting user habits choice conversation curation creation collaboration
Public Media 09 Presentation | Public Media 2.0: Dynamic, Engaged Publics, by Jessica Clark and Pat Aufderheide of the Center for Social Media
Collaboration is key Public media 2.0 experiments are breaking out of old zones Hybrid projects are 鍖ourishing: - Pro/am - Nonpro鍖t/for-pro鍖t - Multiplatform - Online/of鍖ine
Public Media 09 Presentation | Public Media 2.0: Dynamic, Engaged Publics, by Jessica Clark and Pat Aufderheide of the Center for Social Media
Pubmedia 2.0 Leadership Whats needed at the national level? 1) Support for content 2) Coordination of participatory platforms New roles for stations: - Local hubs for public participation - Conveners and collaborators - Aggregators of quality content - Nodes in the national network
Not just this: Or this But robust, cross-zone content matched with a national engagement platform
Takeaways: The core function of public media 2.0 is to generate publics around issues Broadcast is being replaced by networked communication This offers a strong opportunity for public media outlets to adopt new roles that meet old goals
CSMs next steps: Examining and convening conversations around policy for public media 2.0 Researching impact measurements for mission-driven media
NOTE: create visual that demonstrates national network and new collaborative roles for stations www.futureofpublicmedia.net

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Public Media 09 Presentation | Public Media 2.0: Dynamic, Engaged Publics, by Jessica Clark and Pat Aufderheide of the Center for Social Media

  • 1. Public Media 2.0: Dynamic, Engaged Publics Jessica Clark Pat Aufderheide www.futureofpublicmedia.net
  • 2. Whats Public Media 2.0? Mission: Provide content/context for publics to form around shared issues without political or corporate interference Paradigm shifts: - from broadcast to network - from consumption to conversation - from situated to ubiquitous
  • 3. Two ways to thrive: Create/curate original, relevant content Directly engage publics around issuesboth online and off
  • 4. Example: Public Radio Tuner http://www.publicradiotuner.com Example: Ushahidi on Al Jazeera http://labs.aljazeera.net/warongaza/
  • 5. Shifting tools & platforms rise of broadband escalating mobile penetration mashups and databases multiplayer games media in the cloud APIs and visualizations
  • 7. Shifting user habits choice conversation curation creation collaboration
  • 9. Collaboration is key Public media 2.0 experiments are breaking out of old zones Hybrid projects are 鍖ourishing: - Pro/am - Nonpro鍖t/for-pro鍖t - Multiplatform - Online/of鍖ine
  • 11. Pubmedia 2.0 Leadership Whats needed at the national level? 1) Support for content 2) Coordination of participatory platforms New roles for stations: - Local hubs for public participation - Conveners and collaborators - Aggregators of quality content - Nodes in the national network
  • 12. Not just this: Or this But robust, cross-zone content matched with a national engagement platform
  • 13. Takeaways: The core function of public media 2.0 is to generate publics around issues Broadcast is being replaced by networked communication This offers a strong opportunity for public media outlets to adopt new roles that meet old goals
  • 14. CSMs next steps: Examining and convening conversations around policy for public media 2.0 Researching impact measurements for mission-driven media
  • 15. NOTE: create visual that demonstrates national network and new collaborative roles for stations www.futureofpublicmedia.net