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Singapore Singapore

Digital and Social Media Strategy Lead at Citi

Advertising / Marketing / PR

My name is Jessie Ho, a passionate and innovative marketer with 14 years of experience, specializing in digital marketing and strategy. I drive integrated marketing initiatives that connect brands with the consumers who are critical to revenue growth, market share and new market penetration. I believe marketing is about people. Ultimately, marketing is a channel for understanding the consumers in order to influence behaviours and decisions. But first, marketing is relating to human challenges to build brand affinity. I position marketing strategy with effective executions that influence the consumers with unique benefits, or affinity, or whatever it is that motivates the target audience. ...