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social media jez jowett havas sports & entertainment jezmondo facebook hse digital jezmond twitter sports marketing strategy experiential havas why social media viral marketing infographic top 10 social media social media trends events tips hints best practises case studies havas media havas sports and entertainment social sciences sports marketing predictions 2012 social media predictions sports trends influencers social media 2012 immersive marketing digital trends artificial intelligence @havas_se @jezmond 2011 social media predictions 2012 sports activation case studies brand content 2011 review sports and entertainment predictions 2012 live events sailing big data yachting social media strategy watersports grant dalton influencer marketing youtube facebook marketing ai content marketing content predictions 2012 smartphones music mobile naming cake group branding how to do social media sports and entertainment engagement music marketing festivals sponsorship trends sponsorship rights immersive experiences 2012 predictions facebook case studies 2011 case studies entertainment social media case studies new media cakegroup social media training magic dust marketing havas sports nike 2009 social media explained pr jez jowett social marketing